Vote For the RP Ad to be Aired in IA & NH

[acstichter]

I just want to give my opinion on strategy.

Some suggestions have been to aim at a 6th grade level. I think you are correct that the mass of population can think at this level and are ignorant of anything in politics. But these people JUST DON'T VOTE.

The important goal we have is to get people to show up at a primary election 8 months before the general election. Historically, this election draws a very slim percentage of voters. Probably like 8%.

We need to focus on people who are already planning to vote or who are angry enough to vote for the first or rare time. There will be some people who will vote for the first or rare time from being inspired by Ron Paul's message and honesty.

There is a lot of strategy we could get into on this and there are plenty of hot button topics we could use. But I think any large effort such as this commercial should be focused on winning the largest number of votes from the groups described above.

 

[Jennifer Reynolds]

I don't think "privatize" would go over well either... I'm not even sure this script can fit in 30 secs, we might have to take a line out anyway

///

 

[wgadget]

Hey, doesn't Ron Paul oppose farm subsidies?

That's what it says in Wikipedia:

In an "overwhelmingly rural region," Paul opposes farm subsidies because they go to big corporations rather than small farmers. Despite voting against bills with large support in Congress, such as the farm bill, the congressman's "contrarian nature" and devotion to lowering taxes has appealed to voters in the 14th District.[34]


Unless you're referring to "small farmers."

 

[zeuslegion]

Working in radio, I've had many chats with the marketing people who sell and create spots and the one thing they've all told me is to focus on a single, powerful idea and then reinforce it. What idea you choose for the central theme should be as far-reaching and as bi-partisan as possible.

Also, get your product (the candidacy of Ron Paul in this case) in at least twice for a 30 second spot.

The best scenario would be multiple spots each focusing on a central tenet of RP's campaign. If that can't be done, then sure, the next best bet is to hit on three of Dr. Paul's prime campaign issues and do so in as dramatic a fashion as possible.

Also, if you're doing TV, show the goods. Dr. Paul should physically be in the spot (if TV) at the end and being his smiling, honest, good-natured self. That's the perfect time for him to...

NARRATOR: "Who's Ron Paul?"

[medium shot] Ron Paul steps forward from the shadows and into the light.

RP: "I am."

[Close up shot] Zoom in on a smiling Dr. Paul

RP: "And I approve this message. Join the Ron Paul Revolution and help [line that asks the viewer to aid in combatting the negative side of the spot's central theme i.e. accountability to government, bring the troops home, spread the message of individual liberty, etc.]."

[WEB URL ON SCREEN WITH PHOTO OF RP]

Just my 2 cents.

 

[Santana28]

zeus, i'm pretty sure we can't have Ron Paul physically in this ad - this is not affiliated with HQ in any way, and we can't even imply that either. only the campaign can do that. trust me... i think the only person qualified to say half these things best is Dr. Paul himself - but i think we're trying to do the next best thing : Represent his ideals, and the kind of people that support him.

also - theres been a lot of broad criticism, but so far no one has really made any suggestions as to what they think would make it better (specifics). Anyone have any suggestions before its all said and done?

 

[Rivington Essex]

Nice job.

 

[mtmedlin]

We could go with something really obnoxious and have it read

"Ron Paul apply directly to the brain, Ron Paul apply directly to the brain, Ron Paul apply directly to the brain, Ron Paul apply directly to the brain, Ron Paul apply directly to the brain, Ron Paul apply directly to the brain"

 

[nevesis]

#8

i vote for #8.

but more importantly:

DON'T VOTE FOR AN AD THAT YOU LIKE.

VOTE FOR AN AD YOU THINK WILL BE EFFECTIVE IN:

(A) Getting the general public to notice RP

(B) Getting RP's message out


Seriously, most of these ads are written as if to appeal to this forum.

 

[BillyDkid]

Wow, this is tough. There are a lot of good ideas. I voted for #19, but I really liked #7 too. I think upbeat is really good rather than dwelling on all the stuff that we know is wrong. HOPE is what compells people and Ron offers hope. You know what would be nice is to use that Ron Paul picture from the Ames ad in some way - say, panning out from a closeup up to reveal Ron's portrait and saying "We are Ron Paul and we paid for this ad." To repeat, I think the issues with the war and with the economy and the "new world order" are so in people's conciousness they go without saying and people are sick of hearing about those things. Concentrating on the promise that Dr. Paul offers is the way to go. A while back I would have said the "flag drapped coffin" approach was the way to go, but I have changed my mind. My two cents.

 

[wgadget]

Yes, if I remember correctly, Reagan's candidacy offered hope back in the 80's. Then as well as now, that's what people want and need from a President.

As well as integrity.

Ron Paul has both.

 

[yaz]

I voted for #8 but since it seems like #19 will win here is my opinion on what to change:

19th Script:

[scenes while driving from the road, passing RP signs, or going under an overpass with a RP banner hanging]

Text and narrator : "So, just who is Ron Paul?"

Rugged Farmer standing in corn field: "RP wants to get us out of NAFTA, CAFTA, and end unfair corporate subsidies" there needs to be a reason why with this.a lot of people think we're perfect right now and don't want change.

Mother with children in her home: "RP wants to get the government out of our healthcare and educational systems - so I am free to choose how my children grow and learn" and add that it is the way things used to be. a lot of people think by getting government out of these systems-- it will jeopardize many good things that we have now. in other words people are content about what we have now and don't realize that it can be better. add a reason why it is better this way.

Soldier in fatigues: "RP voted NO to the Iraq War in 2002, and will never ask me to fight and die to enforce UN Resolutions" And add that a wrongly declared war should be rightly fix and give an example of Reagan.

Hispanic man (fluent english speaking, in business suit?): "RP believes in the rule of law, and will not allow those who cheat the system to profit from it at my expense"

College kid in dorm room (a white male with a pot leaf shirt?? hehe): "RP is the only politician who believes I have a right to live my life how i choose, as an individual" no pot leaf on the shirt please

[Flash to each subject in order]
Farmer - "I am an American Farmer"
Mother - "I am an American Mother"
Soldier - "I am an American Soldier"
Hispanic - "I am an American Citizen"
College Kid - "I am America's Future"

[Show RP meetup group holding signs]
Group - "We're Taking a Stand for Our Rights - Vote Ron Paul for President in 2008!"

 

[bumbledraven]

It's all about #10. But change it to be politicians instead of businessmen. #10 is brilliant. #19 seems to be winning, but it's basically the same old tired generic political ad format. #10 will stand out.

 

[phixonpolitics]

I like #10 in general. I kind of had in my mind's eye something like a flash scene of people gathering, some security officer shaking head and pointing, and all the people go to where he is pointing, which happens to be a free speech zone. (Or maybe a church slapped with an IRS symbol). Flash to what looks like the constitution with amendments and a hand tears off the first amendment. Go to another flash scene showing Katrina confiscation of arms, then of course to the next amendment being torn off. No words really, so the visual says the message. A no-knock scene for the 4th amendment, text Roe v. Wade followed by the 10th amendment. Then "restore your rights"; backward run of the tearing to end at the uncompromised Constitution and bill of rights; ending with "Vote Ron Paul for President."

Now that I'm thinking about it, the tearing should start at the bottom, with the whole constitution and 1st amendment tossed at the last. Go from least inflammatory to most, then backwards repair of constitution, etc.

 

[Colleen]

I went with 19 but would nix the pot reference. The ones who are into that will hear some other way. We need to reach average folks here, I think.

 

[apropos]

#19 was the strongest, IMO. It is short, simple, and true to the message. The pot reference might alienate voters - I think a cartoony, quirky/clever shirt might work best. How about Paul's 'Don't steal - the Gov. hates competition' saying might be a good fit for the shirt.

 

[Marceline88]

Okay, the visuals on #7 are VERY effective....makes me choke up just imagining it, and it's completely truthful.......number #10 hits the emotion buttons too. I like what #3 and #19 are saying. Here's my two bits.....do the visuals from #7, a gathering around a town square forming, happy people of all sorts joining together, but do a voice over that is a conglomeration of #3 and #19........"hard working americans like you are donating their money time and energy and coming together to support Ron Paul, he will defend our freedom by defending the COnstitution." Have the folks walking to the town square turn to the camera, or even in just a mental voice over say, I am an American Farmer, I am an American Solider, I am an American Mother, and have a young child who is beaming in anticipation of the event think aloud..."I am the future of America." Blend the best bits together. And show RP at a podium and have the ending be a raucous cheer and waving flags, pumping fists and the Ron Paul President 2008 logo overlay it all. And you have to have the instrumental patriotic music that raises to a crescendo. Keep it positive, keep it bright....show what it is he IS fighting for!!!!!

Make it look like the VICTORY that we are all craving.
Whatcha think?