The education subject is so important to winning.
When students hear the message of being able to attend an online college level class, with a Harvard or MIT instructor that is dirt cheap compared to what they would pay if they where in that professors class room, they will vote for him just for the opportunity and the savings. This is a very powerful way to attract not only youth, but stay at home parents, specifically women who want to finish their degrees. This needs to be pushed, because it is the youth, female and minority vote that will win Rand the election.