Turning "In it to win it" into a weekly donation drive

[jordie]

The bomb has been great, managed to get $1 million+ so far!! Well done guys.

I think we've had this money-bomb vs other fund raising methods discussions before, but I think it may be time to change tactic. Give the Good Doctor a SOLID flow of income. It'll also help all us with promoting.

The biggest issue with each money bomb is having to almost start from scratch with promoting. The branding has to be built up from zero. People see labels and build up trust over time. Each time we choose a new theme, we have to start with zero trust again. We need to build a donation brand. We have now "In it to win it" and it's a damn good slogan and I think we can work with it.

My suggestion is to use "In it to win it" as a new weekly drive to get donations. The aim to get $10-$20 week from all participants. Whether everyone does it the same day every week or everyone nominates their own day can be discussed later, but essentially we'd be able to continually promote this 1 brand. The Facebook fan page wouldn't have to start from scratch. We can keep building upon what we have, and I think that'll be a bigger success.

If there is an aim/goal to work towards, it'd be to make every week bigger than the last week.

What say you guys?

 

[alucard13mmfmj]

we need fresh blood @_@...

 

[francisco]

The bomb has been great, managed to get $1 million+ so far!! Well done guys.

I think we've had this money-bomb vs other fund raising methods discussions before, but I think it may be time to change tactic. Give the Good Doctor a SOLID flow of income. It'll also help all us with promoting.

The biggest issue with each money bomb is having to almost start from scratch with promoting. The branding has to be built up from zero. People see labels and build up trust over time. Each time we choose a new theme, we have to start with zero trust again. We need to build a donation brand. We have now "In it to win it" and it's a damn good slogan and I think we can work with it.

My suggestion is to use "In it to win it" as a new weekly drive to get donations. The aim to get $10-$20 week from all participants. Whether everyone does it the same day every week or everyone nominates their own day can be discussed later, but essentially we'd be able to continually promote this 1 brand. The Facebook fan page wouldn't have to start from scratch. We can keep building upon what we have, and I think that'll be a bigger success.

If there is an aim/goal to work towards, it'd be to make every week bigger than the last week.

What say you guys?

You are 100% correct on this.

The moneybomb concept was a huge innovation, evidenced by the widespread use of the term itself (which was quite controversial when first introduced, as 2008 alumni may remember) and the technique by other campaigns as well.

But to survive and thrive, organizations must be flexible and adapt to changing circumstances. Innovate or die! Now as the OP says we need to assure a constant flow of funds without repeated stop-start promotion activity and peaks and valleys of fund availability, and the uncertainty of what the next fund-raising stint will bring.

Here is a possible important enhancement:

The official campaign should make an option on the donation page for either a one-time donation, as currently done, or recurring payments billed to the donor's credit card for a given period of time--for example, weekly or twice a month donations for x months or until say the convention. Then people could easily budget their donation to match their paydays. The campaign in turn would have an assurance of the continuity of available funds, for better planning. This type of arrangement is commonly used commercially, I believe that it is called rebilling. To inspire confidence in donors, the campaign should allow cancellation without penalty of the recurring billing at any time. Furthermore, the campaign should make a public irrevocable pledge that it would not suspend or end the campaign before the convention, so long as a specified level of funding is maintained.

My 2 cents

 

[gogokinker]

Didn't the campaign say the goal is 2.5?

 

[jordie]

You are 100% correct on this.

The moneybomb concept was a huge innovation, evidenced by the widespread use of the term itself (which was quite controversial when first introduced, as 2008 alumni may remember) and the technique by other campaigns as well.

But to survive and thrive, organizations must be flexible and adapt to changing circumstances. Innovate or die! Now as the OP says we need to assure a constant flow of funds without repeated stop-start promotion activity and peaks and valleys of fund availability, and the uncertainty of what the next fund-raising stint will bring.

Here is a possible important enhancement:

The official campaign should make an option on the donation page for either a one-time donation, as currently done, or recurring payments billed to the donor's credit card for a given period of time--for example, weekly or twice a month donations for x months or until say the convention. Then people could easily budget their donation to match their paydays. The campaign in turn would have an assurance of the continuity of available funds, for better planning. This type of arrangement is commonly used commercially, I believe that it is called rebilling. To inspire confidence in donors, the campaign should allow cancellation without penalty of the recurring billing at any time. Furthermore, the campaign should make a public irrevocable pledge that it would not suspend or end the campaign before the convention, so long as a specified level of funding is maintained.

My 2 cents

I think it's time we try this. Though I'm not sure the campaign is legally allowed to *automatically* bill you. What they could do is have the forms pre-filled out with your previously entered information so you just fill in the amount, your CC info and click go. Not sure what they can do about it. But we as grassroots can organise to send out a notification every week. End of week payday sort of thing, make it a Friday/Saturday thing. Or people can nominate which day of the week is their payday and they'll get a notification email on that day.

Didn't the campaign say the goal is 2.5?

$1 million is still nothing to laugh at and shows the campaign is till going strong. But the pledge site only got a bit over 1,000 pledges before the bomb went off. This is the problem. Each time we have a bomb, we need to get people to pledge again and put so much time and effort into courting the same people. If we have a weekly notification go out, we can concentrate on just getting new people to the list/pledge site.

 

[twofootzero]

Is it legal to offer an incentive package of a $1 Trillion Zimbabwe note for X amount of donation? There's probably a whole list of reasons why that's a bad idea and laws against it, but personally I think it would be pretty cool to own one of those things.

Or maybe some kind of silly gimmick like this. After the primaries are over, the letters of every name that donated are added up. Whoever donated gets to make a guess for the total of each letter of the alphabet, and whoever guesses the closest on the most letters gets a donation in there name to a charity on a list chosen by Ron Paul. Promote it on twitter with the hash tag #WeThePeople and make it go viral. Those silly kids will tweet anything.

Yeah, time for bed. heh

[edit]
Unless of course that list is already public, then it wouldn't work very well..

 

[CJPrinter]

Didn't the campaign say the goal is 2.5?

No, THE CAMPAIGN did not say the goal was 2.5. THE GRASSROOTS PROMOTERS said the goal was 2.5. In hindsight, any "goal" should probably be avoided. They are great if we hit them, BUT if we don't, it simply opens us up for criticism.

 

[orenbus]

No, THE CAMPAIGN did not say the goal was 2.5. THE GRASSROOTS PROMOTERS said the goal was 2.5. In hindsight, any "goal" should probably be avoided. They are great if we hit them, BUT if we don't, it simply opens us up for criticism.

Not entirely accurate (no one in the grassroots to my knowledge ever said the exact figure "2.5" prior to it being announced via email or said anything would happen if we didn't reach a certain goal), but if it helps the official campaign in any way, I'll take the blame. The number "2M" was a target on grassroots thread, site and facebook, but having a target goal that grassroots are working towards is nothing different than what's happened on every money bomb since 2007.

 

[Barrex]

No, THE CAMPAIGN did not say the goal was 2.5. THE GRASSROOTS PROMOTERS said the goal was 2.5. In hindsight, any "goal" should probably be avoided. They are great if we hit them, BUT if we don't, it simply opens us up for criticism.

Edit: What ornebus said...we started writing it at same time but i wached game and was 1 min late

Grassroots set goal to 2,5 mil but someone from campaign (I think it was Mr. Tate) send 2.5 mil goal too...

I am arguing with my self about setting goals. If we set it then people have something to strive for and if we dont they will not know how much is enough and will not be motivated.



I wrote somewhere that next one (and probably last one) could be week long. This would give people time to get some cash on their accounts and donate. Money-bombs are anyway always extended....

P.s.
Keep promoting this money-bomb. It is still not over. I already contacted everyone I could and my facebook account is blocked(again). If I can help you anyway just PM me.


If you guys got spare time start collecting websites where we could promote next money-bomb.(I got list of all Ron Paul friendly sites and facebook groups that are supporting Ron Paul). You need to find out how to reach those people who were not contacted. (Teaparty websites, pro peace, pro liberty etc.)

 

[seeker4sho]

Not only should the money bomb be extended through the end of the week, it should be pitched at all of the up-coming rallys. We have got to make good on every opportunity to raise funds.

 

[CJPrinter]

Not entirely accurate (no one in the grassroots to my knowledge ever said the exact figure "2.5" prior to it being announced via email or said anything would happen if we didn't reach a certain goal), but if it helps the official campaign in any way, I'll take the blame. The number "2M" was a target on grassroots thread, site and facebook, but having a target goal that grassroots are working towards is nothing different than what's happened on every money bomb since 2007.

Agreed & wasn't trying to belittle the goal in ANY way.

Grassroots set goal to 2,5 mil but someone from campaign (I think it was Me. Tate) send 2.5 mil goal too...

I am arguing with my self about setting goals. If we set it then people have something to strive for and if we dont they will not know how much is enough and will not be motivated.



I wrote somewhere that next one (and probably last one) could be week long. This would give people time to get some cash on their accounts and donate. Money-bombs are anyway always extended....

P.s.
Keep promoting this money-bomb. It is still not over. I already contacted everyone I could and my facebook account is blocked(again). If I can help you anyway just PM me.


If you guys got spare time start collecting websites where we could promote next money-bomb.(I got list of all Ron Paul friendly sites and facebook groups that are supporting Ron Paul). You need to find out how to reach those people who were not contacted. (Teaparty websites, pro peace, pro liberty etc.)

Agreed again! LOL It's a tough decision.

We should certainly use the information within planning thread for the next one...

Not only should the money bomb be extended through the end of the week, it should be pitched at all of the up-coming rallys. We have got to make good on every opportunity to raise funds.

Even if the money bomb officially ends, nothing says we can't encourage raising funds without it.

 

[PolicyReader]

Not entirely accurate (no one in the grassroots to my knowledge ever said the exact figure "2.5" prior to it being announced via email or said anything would happen if we didn't reach a certain goal), but if it helps the official campaign in any way, I'll take the blame. The number "2M" was a target on grassroots thread, site and facebook, but having a target goal that grassroots are working towards is nothing different than what's happened on every money bomb since 2007.

Yeah I only ever saw one article about it being 2.5 and that was from some 'news' agency with lots of editorializing and a few cherry-picked quotes. AFAIK there wasn't any line in the sand for 2.5 from either the grassroots or the official campaign. Of course I'd love to hit it
But the media spread on that figure wasn't ever sourced to anyone in the Paul camp either official or grassroots. (at least as far as I know)

 

[CJPrinter]

My apologies to Barrex & orenbus. If there was one, I did not get an official email & I wasn't pointing fingers. (I count myself within those grassroots promoters.) I thought the 2.5M goal was reasonable in the planning stages, but looking back now it seems a bit lofty. Also, that hindsight comment was aimed at me too.

Regardless of the order (campaign then us/us then campaign) I still think such lofty goals should be avoided in the future. We simply don't need the negative press added to the media blackout or the opportunity for doubters to load their guns...

 

[Salvial]

Like I said back somewhere in the official money bomb thread. This is kinda boring!

There's only so much hype you can build the way we've been doing it. Keep things interesting, offer incentive (books, signed trillion dollar bills, whatever) that could be tied to certain donation amounts, etc. This may need a bit of co-ordination to achieve, but isn't it time the campaign tosses us some tools to use directly?

 

[WilliamC]

Kudo's to everyone who donates.

At this point, if you have the money to spare, go ahead and donate it now.

If you have the cashflow to donate every week more power to you!

If you have the ability to talk someone else into donating great!

As long as the money makes it to Ron Paul's campaign it's all good, thanks!

 

[PolicyReader]

The bomb has been great, managed to get $1 million+ so far!! Well done guys.

I think we've had this money-bomb vs other fund raising methods discussions before, but I think it may be time to change tactic. Give the Good Doctor a SOLID flow of income. It'll also help all us with promoting.

The biggest issue with each money bomb is having to almost start from scratch with promoting. The branding has to be built up from zero. People see labels and build up trust over time. Each time we choose a new theme, we have to start with zero trust again. We need to build a donation brand. We have now "In it to win it" and it's a damn good slogan and I think we can work with it.

My suggestion is to use "In it to win it" as a new weekly drive to get donations. The aim to get $10-$20 week from all participants. Whether everyone does it the same day every week or everyone nominates their own day can be discussed later, but essentially we'd be able to continually promote this 1 brand. The Facebook fan page wouldn't have to start from scratch. We can keep building upon what we have, and I think that'll be a bigger success.

If there is an aim/goal to work towards, it'd be to make every week bigger than the last week.

What say you guys?

I think this is a good idea moving forward. I realized I'd neglected to comment on this in my prior post. Getting folks involved with the idea of sustained support seems like a real positive going forward.


EDIT: @Salvial, just a note for information, CA is "winner take all" by congressional district not by state. You might want to make that clear in the sig so people don't get confused

 

[Barrex]

My apologies to Barrex & orenbus. If there was one, I did not get an official email & I wasn't pointing fingers. (I count myself within those grassroots promoters.) I thought the 2.5M goal was reasonable in the planning stages, but looking back now it seems a bit lofty. Also, that hindsight comment was aimed at me too.

Regardless of the order (campaign then us/us then campaign) I still think such lofty goals should be avoided in the future. We simply don't need the negative press added to the media blackout or the opportunity for doubters to load their guns...

My apologies to CJPrinter. I should have responded earlier: No apologies needed.

For the rest of you:

@jordie Your lack of stupidity amazes me.(I like your Idea. we allready got web and facebook page done and all the graphics...)



Did someone edit my post?