The point being is those EXACT people are the ones most likely to vote in the caucus. Maybe if we had Bill Gates money we could mail one to every list we could find, even the democrats. Of course it would be highly wasteful and for every 1000 or 10000 lit pieces you might convince one voter. I'd rather double up the republican voters who actually caucus. You might as well fly a damn blimp if you want to target these other groups, and you'd likely have the same abysmal conversation rate the blimp had. Go re-read Glen Bradley's thread about targeting republican caucus voters, that's how he won. I would hammer Ron Paul home to them ten fold before I'd even consider trying to court non-republicans.
Now, god willing RPP will complete their entire republican list. If Rev PAC is worth their salt, they will shoot to accomplish the same with their republican list.
RPP will hit every single Republican "supervoter" with that list. Job well done. I would argue that it would be better not to hit the same exact people twice with a similar message, but hit more people with the message.
Why not hit that original list of 120K caucus goers?
You think this is a magic formula? If it's such a magic formula, why did it change on Saturday? A week ago, we thought Revpac was sending to 120K caucus voters from 2008. Why not use that caucus list? That's the best list. And then throw in some other list.
Reaching more people seems to be the better idea.
Note: I'm not claiming that lit not be distributed, although I think, because RPP is sending out what RevPac was supposed to send out, and RevPac is not sending out what they got funds to send out, the money should be used in part to build ground game.
Nobody donated to distribute those specific flyers anyway, so not mailing something someone didn't pay to send is not a problem.
This isn't a really bad problem to have, actually, we have too much money. We wanted to hit 120K first. We hit that goal. RPP is halfway to hitting their goal, which is to send the brochure RevPac was supposed to send to 293K Republicans who vote in big Generals. And RevPac still has their money.
RevPac is in the bonus, and I just think that sending the same basic thing, in the same way, to exactly the same people, isn't the best way to go.