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You could argue it is rising interest rates, which will push up the cost of holding an asset that doesn’t earn any kind of return. You could argue that it is deflation: If prices start to fall, then paper money will look a lot more valuable. Or you could argue it is a resurgent dollar DXY -0.14% . As the American currency grows in strength — as seems likely given its relative performance compared with the rest of the world — then gold will be less valuable as an alternative.
In the short term, those factors will all have an impact, and may well explain the huge drop in the gold price GCQ3 +0.23% over the last three months.
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But in the medium to long term — and gold is nothing if not a long-term investment — the most important threat is the rise of alternative digital currencies such as bitcoin. Why? Because as a rival to paper money, gold has had the market to itself. Now it will have competition
http://www.marketwatch.com/story/the-real-threat-to-gold-is-digital-2013-07-17