Talk about VALUES, make an ad like "A Morning in America"

[goldstandard]

RP should rephrase his arguments. He needs to speak in positive terms. He must talk about values not try to educate the masses on issues. There is a post by someone who changed the tone of a lot of RP's arguments. This should be the number one thing the campaign must change.

We need an ad blitz with something like Reagan's "Morning in America". We need to connect to positive values in voters minds.

Get an expert like George Lakoff, Co-Founder and Senior Fellow, Rockridge Institute and the Goldman Distinguished Professor of Cognitive Science and Linguistics, UC Berkeley, to improve ads and speeches.

This should be required info:

http://www.linktv.org/programs/orwell_deceiving

This panel, "Deceiving Images: The Science of Manipulation" features three experts in the field of communication - George Lakoff, Frank Luntz and Drew Westen - who are joined by moderator Nicholas Lemann, and asks whether the age of propaganda is over or if politicans and pundits are just refining the techniques of manipulation. These panelists from both the left and right reveal their secrets about how politicians manipulate the public.

 

[Nicketas]

,.,.

 

[midevilmark]

I agree 100%. Dr. Paul's biggest problem isn't the product, but the packaging. He needs to reshape his message to drive home the emotional and values side of the coin. Everyone knows the war cost tons of money, but if Americans are not bent out of shape over a $9 trillion debt already, do really think talking in terms of money is going to win people over?

Do a commercial like this tomorrow and watch the numbers rocket up. Here would be an example of talking about the other cost of the war:

RP: “Five years ago we were told we needed to go to war with Iraq to protect us here at home. We have confirmed that notion to be completely false in its pretense. Today we are no safer than we were 5 years ago; in fact I believe we are less safe. For every time we kill another Iraqi we spur resentment and in turn create another terrorist. We are not there to route out terrorism, but we are inadvertently creating it. And for what, to protect our assets in the Gulf, which is a loosely veiled reference to oil.

I ask all of you, for this, what is the cost? The young man who never takes his dog for a walk again; the wife who doesn’t grow old with her husband; the mother and father that never spend another Christmas with their son; the soldier that will never see his little girl ride a bike for the first time. So I ask you all again at what cost? Over 3900 people just like you dead, so we can continue our occupation of a foreign land for the next 100 years. Instead of giving lip service let’s really support our troops now, and bring them home today.”