Stunning color combination
Traditionally, an envelope comes in white and light brown tone, which is not only common but extremely boring. Too stand out from the rest and make your envelope look attractive, why don’t you opt for some colored envelopes? You can choose any color of your choice or stick to your corporate color only, provided it is good enough to catch attention. It can be mono-color or dual-colored or tri-colored as per requirement, but I will not suggest going with a single colored envelope. You can also choose gradients of color. Remember, bright colored envelopes easily grab attention, whether lying on table or in a corner of your house — a black and lemon green envelope could be an example of one such envelope.
An interesting flap
Envelope flap can also be an attention grabber for your audience. Generally, envelope flaps open sideways or upwards. You can try a different style of flap – either in term of shape or design. You can make it look different and creative by attaching a zip to it or button on the top. Your design can be illusory, resembling real products like buttons, zips, and stitches. Make its opening look very different.
Creative design
A creative graphical design can make an envelope look different from the rest. Add images, photographs, and graphical elements to your envelope. By graphical element I do not mean adding logo and signature on top and back of the envelope. It should be elements that attract attention, for the goal of such elements will be to catch and retain attention, and create ambience. It could be normal print or embossed. Graphically interesting envelopes not only act as your identity but also as a silent promotional tool. If your company has an interesting tagline, put in on your envelope. When I say interesting, I mean something with which readers can connect.
Add texture to it
One more way of adding punch to your envelope can be by adding texture to your envelope. Use textures like greetings cards. Visually appealing textures immediately attract attention of its recipients.
Shine and Printing
Make sure printing of your envelope bears excellent quality. To make your envelope even more attractive add glossy or shiny surface elements to it. Besides good quality ink of printing, make sure paper quality also meets high standard. Consult a professional printer.
Let your envelope do more than being a mere cover sheet. Decorate it with various elements, but do not forget to put a marketing message on that. Do not clutter your envelope with too many marketing messages. Just one message will go on that.
Try this marketing tool, and let me know how much it helped you.
