Luntz it up. It's the economy
2.7 million dollars could send approx 6 million first class letters to people, 9 million postcards, or approx 3,000 billboards. I think the majority of people are not impacted by commercials unless they see alot of them. Repetition is key and the commercial can serve as this but cannot replace good hard work of getting the word out.
I agree, 2.7 million way to much.
Repetition, last year to get name recognition.
In the few days before the vote, it's all emotion. Luntz is right. Repetition isn't nearly as important as building a "positive" emotional state in the voter about voting for Ron Paul. One viewing should make the voter feel that they are "positively" voting for Ron Paul.
The voter views the commercial one, or two, or maybe three times. Thinks about something wrong with what is going on and has a huge emotional response that Ron Paul is the one to fix it.
Economy, Economy, Economy, inflation, high prices, only candidate who will fix the dollar and zero inflation. Ron Paul talks about going to the gold standard, that's ok, or legalizing real money again, that ok too. But talking about gold, silver????? What we really talking about is "zero inflation" or "deflation" of the dollar, if done with gold and silver (yes in the best of worlds), But in 30 seconds has to be in the simplest terms.
"What happened to my money, Ron Paul will fix it."
or
<several iterations later, here is the best I've come up with, so far>
Ron Paul holding a stack of $100 bills, takes one, "Is this the new twenty?", "We've suffered all our lives watching the dollar dwindle, I'm Ron Paul, and I'll restore faith in and fix the dollar, imagine, a dollar that's worth a dollar when your child retires."
Just an ideas.
Beginning slightly negative about Economy building hope for the future at the end.