Sunglass hut steals revolution logo

brandon

SINO
Joined
Sep 6, 2007
Messages
15,414
Sorry if this is a repost. I was just in the mall and noticed this ad in the window of sunglass hut.
(click to view it bigger)
sunglass revolution.jpg
 
No one trademarked that??? Really??? As much as it is used in our movement that should have been trademarked or copyrighted or whatever a loooong time ago.


(Not that I really believe in owning rights to something like that, but if sunglass hut tries to stop some big project of ours from using that logo then it would have paid off for us to have the rights to it).
 
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I hope this ad campaign really takes off. We should email Sunglass Hut and thank them for supporting Ron Paul for President.
 
Nope I don't remember. From who?

Origin of the Ron Paul Revolution Logo

Boston.com said:
Paul's followers are a veritable rainbow coalition drawn from across the political spectrum. The most striking image from his campaign - the slogan "Revolution" with the letters "EVOL" reversed to spell "love" backward - is, to use a 1960s metaphor, more Beatles than Barry Goldwater. (The creator of this slogan, Arizona libertarian Ernie Hancock, explains in an online article that the "love" refers to love of liberty, but concedes that the visual was chosen mainly for its emotional impact.)

Long story :)

Bottom line is that I saw the idea a couple of years ago on the Internet (reversed 3VOL) and used the "r3VOLution" idea in my 2006 campaign for Sec of State. My main sign was something else but I had a lot of stickers done with the 'r3VOLution' and the reaction was very positive so I knew what the reaction was going to be when associated with the message of Ron Paul that I've been very aware of for years.

I just did a presentation at the Hope for America Conference in Phoenix on the 8th of Dec. that explains a lot of what happened and why. I'm sure you'll find the information interesting. Here http://www.freedomsphoenix.com/Feature-Article.htm?InfoNo=028081

Enjoy!
 
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You say you want a r3VOLution
Well, you know
We all want to change the world
You tell me that it's 3VOLution
Well, you know
We all want to change the world
But when you talk about the SunGlass Hut
Don't you know that you can count me out
Don't you know it's gonna be all right
all right, all right
 
There have been a ton of what I would guess are intentional usages of Ron Paul Revolution branding. I saw something similar on an IHOP menu for one, the most memorable one for me though was when Newsweek ran a cover of Obama made up of tiny pictures in a mosaic fashion - which of course came but a few days after the full-page newspaper ad idea by a Ron Paul supporter for the Ames paper the day of the Iowa Straw Poll.

I imagine that the RP 2012 revolution, grassroots campaign, and ideas from volunteers reached alot of marketing 'top ten hot topics' publications and memos and such (I doubt they get it though :) ). It probably was, is, and should be used as an example of non-traditional / bottom-up viral marketing in all phases.
 
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And will we get to keep using it or will they claim it if we use it again in '12?
 
200815_10150162908092718_542997717_8141847_7922881_n.jpg
 
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