Sell The Hole, Not The Drill.

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Nicketas

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Nov 13, 2007
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Good for people who want to learn salesmanship for their jobs.
 
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Really good point. We're not the Ron Paul cult, which is what I've heard some people call us, but rather we're advocating for a political movement.

Push the movement, not just the name.

Great point, Nicketas.
 
FreeTraveler said:
How about a few concrete examples?
Click to expand...

1) end the war
2) stop illegal immigration
3) end the personal income tax
4) abide by the constitution
5) balance the budget
6) bring all of our military home and use them as proscribed in the constitution


that`s probably enough for the segment of the population used to "sound bites"?
and it may cause some to look closer.
 
In other words, convince people that they need freedom. Once people think they need freedom, and aren't getting it, then you can sell the means to freedom: Ron Paul.
 
tod evans said:
1) end the war
2) stop illegal immigration
3) end the personal income tax
4) abide by the constitution
5) balance the budget
6) bring all of our military home and use them as proscribed in the constitution


that`s probably enough for the segment of the population used to "sound bites"?
and it may cause some to look closer.
Click to expand...



none of these are concrete examples. For example, a U.S. citizen wants to feel safe. Ending the war, and bringing our military back home DOES NOT make them feel safer. They are thinking "we must fight them over there" and "we must control Pakistan's nukes (e.g.)"

Our message needs to connect the dots from 'BRING TROOPS HOME ---> TERROISM REDUCTION ---> YOUR PERSONAL SAFETY

or ABOLISH THE FED --> INFLATION REDUCTION --> BETTER STANDARD OF LIVING FOR YOU

or CUT FEDERAL PROGRAMS/CLOSE OVERSEAS BASES --> SPENDING REDUCTION --> ELIMINATE INCOME TAXES/NATIONAL DEBT

Neither Ron Paul, nor any other Liberatarian Republian, has explained these in terms a 6th grader can understand.


Or on the negative side from FOREIGN OCCUPATION --> TERRORIST ATTACKS --> 9/11. Or FEDERAL RESERVE --> INFLATION --> LOWER STANDARD OF LIVING FOR MOST AMERICANS.
 
Agreed - we're not all marketing majors. :)

What if you're selling a negative - we don't need "blowback" from interventionist policies?
 
raystone said:
none of these are concrete examples. For example, a U.S. citizen wants to feel safe. Ending the war, and bringing our military back home DOES NOT make them feel safer. They are thinking "we must fight them over there" and "we must control Pakistan's nukes (e.g.)"

Our message needs to connect the dots from 'BRING TROOPS HOME ---> TERROISM REDUCTION ---> YOUR PERSONAL SAFETY

or ABOLISH THE FED --> INFLATION REDUCTION --> BETTER STANDARD OF LIVING FOR YOU

or CUT FEDERAL PROGRAMS/CLOSE OVERSEAS BASES --> SPENDING REDUCTION --> ELIMINATE INCOME TAXES/NATIONAL DEBT

Neither Ron Paul, nor any other Liberatarian Republian, has explained these in terms a 6th grader can understand.


Or on the negative side from FOREIGN OCCUPATION --> TERRORIST ATTACKS --> 9/11. Or FEDERAL RESERVE --> INFLATION --> LOWER STANDARD OF LIVING FOR MOST AMERICANS.
Click to expand...


in order to have joe or jane citizen even listen to a basic understanding of ron pauls platform they must first be interested....

to get somebody who`s used to listening to the "talking heads" to even look at the campaign their interest must be piqued in such a way that they don`t feel as though they`re being called an idiot for believing what they`ve been told.

most folks will invest a a little time to further research somebody who expresses ideas that make sense so long as they don`t feel insulted when they`re presented with the ideas.

what seems like common knowledge to those of us who have listened and have a basic understanding of the issues is actually a strange new idea to lots of voters.

so in order to "sell `em the hole" discussing the drill motor or even the bit isn`t the way to break the ice.

how big a hole do they want? in what material? then address the issues they raise...........but first folks have to understand that they even need the hole in the first place:o
 
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This thread should be stickied so folks will get the point, which is crucial. I think that is one of the biggest problems in that RP does a good job of being critic in chief in the debates but fails to sell the idea. In my opinion this is part of the problem that we have. It is really key to capitalize on the next debate, if he qualifies, to sell the idea in the manner that the OP stated.
 
It's basic sales really.. you sell benefits, not features.

Yes, Ron Paul will end the war. But what will that mean for us, what will it do?

Yes, Ron Paul will shut down the IRS and the Fed.. but how does that affect our money, what does it mean for the average joe?

When I was training for car sales this principle was the focus of our training. Why? Because it gets results.

Look at it this way. People every day go to Disney World and spend hundreds or thousands of dollars for a vacation. Do they go there because it has lots of cool ammenities, rides, etc? Well sure, but ultimately, what makes them spend the money (and often times return and spend more) is because of how it makes them FEEL.

Hmm.. maybe a better example would be the "crumple zone" on a car. Basically the explaination would go something like this, "in the unfortunate event you should ever be in a car crash, the front end will crumple taking up the majority of the shock of the collision. This means that you and your family will be safe inside the car." This is a tough example to give without the visual. The visual we were taught was to take a business card, and hold it between two fingers loosely so that the customer can push it and see how it moves easily. Then replace that with a card that was folded like an accordian, have them push it again and see how it compresses rather than pushing through your fingers. Then you explain that the card represents the front end of the car. The flat business card is a vehicle without crumple zone. In a crash the engine and whole front end would end up in the front seat. With crumple zone, the engine drops off to one side, and the front end absorbs the shock so the passengers remain unharmed.

It's a strong visual that sells anyone who cares about their family on the importance of that feature. Same thing here or with any kind of sales really. You take a feature, and relate it in an EMOTIONAL way that makes them actually care about it... but you don't sell the features, you sell the benefits those features offer.
 
Incidentally.. I have a good idea in mind for a video that will explain the concept of inflation to the lowest common denomonator type. I'll post a link when I finish it. :)
 
To add to the above selling skills.

You introduce the features if the customer questions the delivery of the benefits. Most people only want to hear how they will benefit. This is also why you need to determine what they NEED. They will tell you if you ask.

example:

Good morning sir/ma'am, are you planning on voting in the upcoming election?

Have you selected a candidate? (doesn't matter what the answer is)

What issue is most important to you? (now be very quiet and listen while they talk)

They will generally tell you what issue and why. The why will tell you their perceived NEED. The benefit is what will satisfy their need.
 
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