Ron Paul NH TV Ads: They Know What They're Doing

[leonster]

I heard in an interview (I think wolf on Cnn) after we raised 5 million in Q3 that RP likes to be involved in the making of ads and his staff wasn't going to hire professionals to do it.

And I'm sorry but the first ad is horrible. And I am a professional - I majored in media production and worked in television as a director. They are cheap and the actors are bad and incredibly fake.

I like the message of the other tv ads but again they are cheap. Just standing in front of a blue screen with a cheesy constitution picture - lame.

I mean COME ON this is 2007! I saw much more professional ads for people running for local judge positions recently. I believe in being fiscally conservative but DAMN you need to spend the money you've raised if you want to win!

I will say the radio ads are VERY good.

Some of the stuff being produced for YouTube is much more appealing... particularly the 30 second ad of "Imagine America... if..." with the sliding papers and CCR music. What a great introduction--Imagine a better America, in these ways. Who wants that? This guy named Ron Paul....

SOMEONE, please finally CALL about how much money we're talking, to get rights to that song, and do whatever we need to to start getting that one ON the air!

 

[Ozwest]

Every day the sliding paper/CCR music ad is not aired, is one day too late. I too would like to know the result of an inquiry into getting the rights to use that song.

 

[literatim]

And I'm sorry but the first ad is horrible. And I am a professional - I majored in media production and worked in television as a director. They are cheap and the actors are bad and incredibly fake.

They aren't actors.

 

[itsnobody]

What a bunch of BS..."they're experts we're not" come on...clealry Ron Paul needs better Ads you don't have to be an expert to know that

They clearly don't know what they're doing the ads are horrible and ineffective...except for the Ads where Ron Paul himself speaks

 

[LibertyEagle]

RonPaulCult,

If you really are a professional, why don't you offer your free services to the campaign?

 

[jd603]

Regarding the first ad, the people in it do not seem genuine, it seems like another scripted campaign ad. So I disagree. Will it HURT the campaign? No way, it will help, I just question its impact.

I agree with the majority here regarding the first ad and we shouldn't be ignored, this is a pretty intelligent group here for the most part.


The second and third ads were much better in my opinion.

 

[Thom1776]

You're Really Missing The Point

WE are savvy internet people. It looks bad to US.

Youtube ads are made by internet people like us, FOR internet people like us. They look GREAT to us.

The 1st Ron Paul ad was a plain, simple introduction to the PEOPLE OF NEW HAMPSHIRE.

It was not meant to "wow" or "dazzle". It was just a friendly, down-to-earth "howdy" to the general New Hampshire population.


If the election were on the internet, we would win in a landslide.

The election is in the real world, and Ron Paul has to reach real people. That's what the first ad was all about.

 

[Convert]

I like the ad. It is meant for people who aren't current Paul supporters, not to blow the socks off of "the choir".

 

[Jimmy]

Ads look good...I only hope there running them enough....more than enough that is

 

[leonster]

I like the ad. It is meant for people who aren't current Paul supporters, not to blow the socks off of "the choir".

Ok, I understand this... and it's definitely not like it HURT anything, no matter WHAT you think of it....

...but seriously... bump... again... what about the "Imagine America" ad with the sliding papers? I don't think that one is "preaching to the choir" at all. The first time I saw, my reaction was "What a great way to raise curiosity!"

I think by putting up some simple policies that most agree with, get people looking at the TV at a VERY professional-looking commercial, song everyone has heard, THEN when they are already paying attention THEN you hit them with "Ron Paul"... THAT seems to me like it would get name recognition.

AND it makes Ron Paul look like a legit candidate, not a second or third tier candidate on a low budget. It's not JUST the name you need out there. Alan Keyes had name recognition, but no one considered him a serious candidate. You need people associating Ron Paul's name with credibility--people who hear him at length may know his credibility--but in 30 seconds you know, if this is your first time hearing about him, it's pretty cool if he looks top-tier and credible right then and there.

 

[error]

I see there are people who like ad #1. Ad #1 was not done in line with Marketing 101. First it focuses on the negative from the start. Bad idea. Secondly it asks non-actors to perform a scripted act. I think they've accomplished what some local ads do: be so ridiculously bad that you actually like it and it actually works. But, I don't see anyone copying that strategy. ANYWHERE. I can imagine someone putting something up as a parody on YouTube, but not something similar that actually thinks it will change people's minds about Ron Paul. Imitation is a true yardstick of success. The Ron Paul money bombs... now those will be imitated. As for cheesy ads that are so stupid you actually like them... that one isn't being imitated on YouTube. If they really were that effective they would be imitated.

Ad #1 wasn't done for Internet users, YouTube viewers, marketing people, or you. It was done for the people of New Hampshire. And from everything I can see on the ground here, it worked. Ron Paul is now threatening to break 10% in New Hampshire polls.

By the way, they aren't actors. They're all real people you might see on the street. Or, in this guy's case, well, I think everybody around here knows him.
http://www.youtube.com/watch?v=53imCMnHzZA

 

[r3volution]

either way , he is still catching on . im telln ya .

 

[cien750hp]

Maybe they didn't want a very classy, expensive, polished ad. They wanted something you would remember, and something you would talk about. When you say "okay, ron paul, so what?" maybe youre going to go google him. Or if you remember "he's catchin on, im tellin ya!" Then it actually did its job. Its outside of the norm, and thats part of the appeal. People don't agree 100% with the candidates, and they acknowledge he's not perfect, maybe his honesty will have some effect too. And then the next ads will hit them hard for the people that still havn't researched him

 

[syborius]

hummm

Cheesy & campy is not bad, but the actors come across very insincere. And sincerity is one of Ron Paul's trade marks.

ohh, what?? Are you some expert on sincerity ALL of a sudden?? huh huh? Let's see your credentials! Yeah this one has a PhD in sincerity all of a sudden. I mean, come on. What you don't think those experts with their hands on the money aren't sincere?!? Who are you anyway. Just a little person in a forum. Sheeesh, some people.