Johncjackson
Member
- Joined
- Sep 12, 2007
- Messages
- 1,764
Good point, it doesn't do much for his name recognition when he's on the same 3 shows over and over preaching to the same audience each time.
I don't know where this statistic comes from or if it has any validity, but when I used to be in advertising sales I was always told that it took the average person about 14 exposures for something to sink in ( or it may have been to "take action).
In other words being exposed to the same audience several times keeps paying dividends up to a certain point. Someone may have to see the same message 10+ times before they even really notice it at all.