Raw milk is a great tool to use in appropriate places. An article about Ron's stance on milk is great for me to forward around to a lot of other green minded facebook people (I have a cow and drink raw milk regularly, so do many people I know. This is a GREAT outreach topic for my family).
Anyone familiar with facebook advertisments? We could target people who belong to raw milk advocate groups.
I love the "Raw milk? I don't f-ing think so!" ad --- but I have a few suggestions:
Maybe try a different color of font for the "punch-line" of the ad.
Maybe would drive the point harder if you had small pictures of Whiskey and pop with checkmarks next to them.
I would censor the F word, it will keep some edge to the ad, have the same basic humor but make it less offensive to some. I think it would be pretty funny to have it say, litterally, "I don't 'EFFING think so!".