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MTV to Air in Black and White for the First Time in Network History, Share Artist, Politician and Audience Perspectives on Race on Martin Luther King, Jr. Day
Published: Jan 18, 2015 3:30 p.m. ET
Through New Initiative #TheTalk, MTV to Engage its Audiences in a “Color Brave” Conversation Led by Cultural Figures Including Kendrick Lamar, Common, Big Sean, Ava DuVernay, David Oyelowo, Penn Badgley, Jordin Sparks, Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker and more
NEW YORK, Jan 18, 2015 (BUSINESS WIRE) -- today announced an expansion of its Look Different anti-bias campaign called #TheTalk, a multiscreen effort to encourage its audience to have candid, confident and “color brave” conversations on race with family and friends. According to a 2014 MTV study*, 73% of Millennials believe having more open constructive conversations about bias would help people become less prejudiced.
“Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race – to be not simply ‘color blind’ but ‘color brave,’” said Stephen Friedman, President of MTV. “Our audience is looking for a way to bring the national conversation on race into their homes and this campaign will give them a forum to express true color bravery.”
#TheTalk will begin at 9:00 a.m. ET/PT on Martin Luther King, Jr. Day when MTV will kick off a 12-hour period in which all programming will air in black and white for the first time in the network’s history. Every commercial block will begin with personal reflections on race from luminaries including Kendrick Lamar, Common, Big Sean, Ava DuVernay, David Oyelowo, Penn Badgley, Jordin Sparks, Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker and more.
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http://www.marketwatch.com/story/mt...-race-on-martin-luther-king-jr-day-2015-01-18