RADIO ADS: ANTE UP NOW! - lets do this!

Lord X, the small business issue...Contact Jennifer Reynolds from the post I linked to above for better details, it appears she is a small business owner and therefore very much familiar with this awful legislation...

The best I can do is...

A few years ago, legislation was passed in response to Enron et al, the sponsors were Sarbannes and Oxley, so the legislation is now called "SarbOx" by the masses. It requires all kinds of extra expense on small businesses (as I understand it, the expense is born by the small business owners - so it isn't a tax per se). It is hurting the engine that drives the country (small business). It is my understanding that it is pretty much universally hated by those who OWN small businesses (confirm that please some of you small business owners who have to deal with it!).

Therefore, I think mentioning that Dr. Paul is opposed to SarbOx and understands the negative impact it has on small business would be good in the ad.
 
Ron Paul wants to abolish the IRS, let you keep the fruits of your own labor, and free small business from the regulations that restrain the free market.

Or something like that. He's already addressing taxes, so the next big issue (if not even bigger than taxes) is regulation.
 
I like the idea of mentioning the troops donating more to RP in Q2 than to other candidates, and I like ALOT the way Scribbler worded that thing for small business to include tax reductions AND regulation reduction. That's good.
 
I recommend saying lower taxes

and stopping the inflation tax rather than abolishing the IRS, people have no clue how the IRS operates, they think it pays for our military and such.
 
Also it depends on what you are calling small business. The Sarbox issues only affect corporations listed on the stock exchange. To even get listed on the stock exchange you have to be doing millions in dollars in business. So the average small business owner will probably never had heard of it (gas station owners, lawyers, farmers, et al)
 
How is the funding for this project going?

I realize there is some difficulty in trying to condense everything into one 30 second ad. And there are good reasons not to use a 60 second ad.

So why not make multiple 30 second ads, and run one of each on each target station? That way, people don't automatically tune out if they hear the ad again (since they will notice it saying something else), and you get more time to spend on each issue.
 
Chase said:
How is the funding for this project going?

I realize there is some difficulty in trying to condense everything into one 30 second ad. And there are good reasons not to use a 60 second ad.

So why not make multiple 30 second ads, and run one of each on each target station? That way, people don't automatically tune out if they hear the ad again (since they will notice it saying something else), and you get more time to spend on each issue.
Click to expand...

ok.. I have been notably listening to the radio and MOST ads are 60 seconds... So, I am not sure how effective 30 seconds will be.. especially if his message is not as "poignant"....

The reason for not doing multiple ads is because of cost... people charge to make ads... if I have to pay someone, I have to pay numerous times for different 'ad spots'...

Think like this... we are in a battle...

we have minimal forces
1. do we divide the forces and attack the whole at a different angle?
2. do we concentrate our forces on the weakest part of the whole?

Lets look at it this way...

1. What is most effective getting Ron Pauls name out there, a 30 or 60 second ad?

2. If the ad is a good one, will 60 seconds keep their interest over a 30 second?

3. Does it make more financial sense to get double the time 60/30 for only 50% more in price?

4. Should we do the 60 second ads in primary markets, and 30 seconds in secondary?

5. Is a female voice better with a 30 second and using a man for 60 seconds?

alot of people have good ideas, but today we need to FORMULATE THE FOLLOWING.

1. Determine a time 30 or 60.
a. Can someone do some research online and find what is best.

2. Determine if a female or male voice will be more effective.

3. Hit a primary market fullforce?
a. Hit primary moderately, and secondary markets minimally?
b. Hit primary fullforce


ALSO, I have gotten enough money to put out a NewsPaper ad, but I will have to reduce the "number of papers".

In other words, the monies are now 1/3 newspaper, 2/3 radio... Keep that in mind.

I don't want to give amount of monies yet as I want to encourage more donations..
 
I say 60 seconds. The money to go from 30 to 60 is almost insignificant. The last 5-10 seconds will be the disclaimer, so who cares if anyone is listening then. But we'd have 50 seconds to say more than just Ron Paul's name and please come vote in the straw poll. We need to pitch several of his stances. People need to hear MORE than his name.
 
Ad idea

Lord Xar said:
ok.. I have been notably listening to the radio and MOST ads are 60 seconds... So, I am not sure how effective 30 seconds will be.. especially if his message is not as "poignant"....

The reason for not doing multiple ads is because of cost... people charge to make ads... if I have to pay someone, I have to pay numerous times for different 'ad spots'...
.
Click to expand...

I would say you want the SAME ad running as many times (30 seconds) as you can. There is no reason to get in depth on issues with any ads. You want to tease the voter to want more information. Take the example below. Tons of issues that would benefit from about 10-15 30 second runs.

Try to get a male AND female voice. Alternate between issues. Also, consider patriotic music in the background. People tend to tune out or zone out on ads that are a lot of talk...

If someone misses something, they are invited to GOOGLE or visit the campaign site.

Ron Paul, candidate for President. The Taxpayers Best Friend.

Ron Paul has never voted for a tax increase.

Ron Paul has introduced legislation that would end the IRS.

Ron Paul has raised more money from our brave men and women in uniform than any other country and supports true national defense.

Google "Ron Paul" or visit ronpaul2008.com

Paid for by >>>><<<<<
 
Last edited:
LibertyEagle said:
I say 60 seconds. The money to go from 30 to 60 is almost insignificant. The last 5-10 seconds will be the disclaimer, so who cares if anyone is listening then. But we'd have 50 seconds to say more than just Ron Paul's name and please come vote in the straw poll. We need to pitch several of his stances. People need to hear MORE than his name.
Click to expand...

If people are truly interested in his campaign, they will come to the straw poll. I agree that the straw poll is important, but name recognition is the first step - with some issue substance to boot.

The enthusiasm is great. I just want to make sure that we are getting our eggs properly placed the basket. :)

Cameron
 
camnc79 said:
I would say you want the SAME ad running as many times (30 seconds) as you can. There is no reason to get in depth on issues with any ads. You want to tease the voter to want more information. Take the example below. Tons of issues that would benefit from about 10-15 30 second runs.

Try to get a male AND female voice. Alternate between issues. Also, consider patriotic music in the background. People tend to tune out or zone out on ads that are a lot of talk...

If someone misses something, they are invited to GOOGLE or visit the campaign site.

Ron Paul, candidate for President. The Taxpayers Best Friend.

Ron Paul has never voted for a tax increase.

Ron Paul has introduced legislation that would end the IRS.

Ron Paul has raised more money from our brave men and women in uniform than any other country and supports true national defense.

Google "Ron Paul" or visit ronpaul2008.com

Paid for by >>>><<<<<
Click to expand...

Except don't say "Google Ron Paul", because the term "Google" is a trademark and I believe they have brought suit against people using it in a similar manner before.
 
CodeMonkey said:
Except don't say "Google Ron Paul", because the term "Google" is a trademark and I believe they have brought suit against people using it in a similar manner before.
Click to expand...

Maybe substitute that line with:

Visit ronpaul2008.com

See you in Ames August 11th.

Paid for....
 
camnc79 said:
I would say you want the SAME ad running as many times (30 seconds) as you can. There is no reason to get in depth on issues with any ads. You want to tease the voter to want more information. Take the example below. Tons of issues that would benefit from about 10-15 30 second runs.

Try to get a male AND female voice. Alternate between issues. Also, consider patriotic music in the background. People tend to tune out or zone out on ads that are a lot of talk...

If someone misses something, they are invited to GOOGLE or visit the campaign site.

Ron Paul, candidate for President. The Taxpayers Best Friend.

Ron Paul has never voted for a tax increase.

Ron Paul has introduced legislation that would end the IRS.

Ron Paul has raised more money from our brave men and women in uniform than any other country and supports true national defense.

Google "Ron Paul" or visit ronpaul2008.com

Paid for by >>>><<<<<
Click to expand...

I don't think they can sue you for saying it as a verb. It would seem that there is a difference between the Company Google and the verb google.
 
Dustancostine said:
I will send Xar $100 if I can get a matching donation...

4 people at $25
or
2 at $50
or
1 at $100
Click to expand...



I'm in at $25, what paypal address? Also, how much has been raised?


Few thoughts: I was leaning towards 30 seconds because 60 seconds you can suffer from tune out, HOWEVER, it is MORE ECONOMICAL, so go with 60. In order to avoid tune out issues, SPLIT THE VOICES BETWEEN MALE AND FEMALE halfway.

That changes up the message 30 seconds in. The male can hit 1-2 points, the female voice hit's one last final point (or whatever combination).

I agree hemp is out, although I do think TAXES should be a big deal. Don't Iowans pay higher taxes than most? Ron Paul being the "Taxpayers best friend" is a great TITLE. Does any other candidate have that title??? Something about him, "earning the taxpayers best friend title, multiple times in a row, out of X number of members in congress, something NO OTHER member of congress has accomplished."

We need to show how rare it is to get the accolades he does for his work on voting against taxes. Make them realize his stance against taxes is quite unique in congress.

Also if there's time the inflation tax, but not sure if that can be covered in a short time.

Taxes is about people's wallet, so it's more of a direct hit, I think when you talk about hitting your pocketbook it's always a big deal, but especially for middle class America.
 
Mani said:
I'm in at $25, what paypal address? Also, how much has been raised?


Few thoughts: I was leaning towards 30 seconds because 60 seconds you can suffer from tune out, HOWEVER, it is MORE ECONOMICAL, so go with 60. In order to avoid tune out issues, SPLIT THE VOICES BETWEEN MALE AND FEMALE halfway.

That changes up the message 30 seconds in. The male can hit 1-2 points, the female voice hit's one last final point (or whatever combination).

I agree hemp is out, although I do think TAXES should be a big deal. Don't Iowans pay higher taxes than most? Ron Paul being the "Taxpayers best friend" is a great TITLE. Does any other candidate have that title??? Something about him, "earning the taxpayers best friend title, multiple times in a row, out of X number of members in congress, something NO OTHER member of congress has accomplished."

We need to show how rare it is to get the accolades he does for his work on voting against taxes. Make them realize his stance against taxes is quite unique in congress.

Also if there's time the inflation tax, but not sure if that can be covered in a short time.

Taxes is about people's wallet, so it's more of a direct hit, I think when you talk about hitting your pocketbook it's always a big deal, but especially for middle class America.
Click to expand...


[email protected]
 
camnc79 said:
I would say you want the SAME ad running as many times (30 seconds) as you can. There is no reason to get in depth on issues with any ads. You want to tease the voter to want more information. Take the example below. Tons of issues that would benefit from about 10-15 30 second runs.

Try to get a male AND female voice. Alternate between issues. Also, consider patriotic music in the background. People tend to tune out or zone out on ads that are a lot of talk...

If someone misses something, they are invited to GOOGLE or visit the campaign site.

Ron Paul, candidate for President. The Taxpayers Best Friend.

Ron Paul has never voted for a tax increase.

Ron Paul has introduced legislation that would end the IRS.

Ron Paul has raised more money from our brave men and women in uniform than any other country and supports true national defense.

Google "Ron Paul" or visit ronpaul2008.com

Paid for by >>>><<<<<
Click to expand...

LOL. I was trying to post the same thing for 10 minutes but was getting an error.
 
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