RADIO ADS: ANTE UP NOW! - lets do this!

[jnpg]

Badger - I like it.
One and only!

I also like the idea of doing 30 second ads- more ads instead of longer- most people don't even hear/listen to ads the first time around.
Just my 2 cents.

 

[MsDoodahs]

Are we sure that all of the others have voted at least once to raise their own pay? If we aren't, we probably shouldn't phrase it that way.

Also, are we sure that none of the others believe "U.S. troops should guard America's border and not Iraq's" (and is that really what Ron believes? Immigration isn't a hot button issue for me, so I haven't paid that much attention to what Ron has said on that subject. :o )

 

[berkeleybound]

Ok guys: I can only afford to spend another $50 toward helping with Iowa. Would it be more effectively spent on sending out another 100 Mail Iowa letters, or should I pledge it for these radio ads? Lemme know, I'll send in the donation tomorrow morning.

 

[Razmear]

Here's a radio script I've come up with for a 30-second ad:

"There are 18 men and women running for President of the United States"

"Yet only one has never voted to raise his pay."

"Only one believes U.S. troops should guard America's border and not Iraq's"

"Only one belives in letting Iowa farmers grow hemp."

"Only one has been married to the same woman for more than 50 years."

"And only one has delivered 4,000 babies."

"On Aug. 11, please go to Ames and vote for the one, the only Congressman Ron Paul for President."

Paid for by Americans For Ron Paul Campaign Committee, not affiliated with the official Ron Paul for President campaign.

Hope you like it

For name recognition purposes, I'd replace each Only one with Ron Paul, to make sure they hear his name.

eb

 

[Scribbler de Stebbing]

I think saying "only one" is risky. Do we know that NONE of the other 17 aren't for hemp farming? Gravel or Richardson? That "only one" has been married to the same woman for over 50 years just says that the others are too young. I like the list, but like Raz says, just make it "Ron Paul." And have to include website.

Although you can get more ads at 30 seconds, it's VERY FEW more, say 10 instead of 8. 60-second prime time ad is $375, a 30-second ad same time slot is $300. If we make the beginning of the ad a grabber, they'll listen to the whole thing. Since so few ads will be run, it's not like they're going to tire of hearing it. They'll probably only GET one chance to hear an ad.

 

[Chase]

For name recognition purposes, I'd replace each Only one with Ron Paul, to make sure they hear his name.

eb

This is a great point. Name recognition being the biggest issue, the more times we can say 'Ron Paul' in thirty seconds, the better!

 

[Gigaplex]

The best radio station to do this on is
105.1 KCCQ

This is an Ames radio station but we listen to it here in Des Moines as well. It's actually my favorite and is really popular, especially with the younger crowd. The younger crowd seems to flock to the campaign more than any other demographic so I really think this station would give you the most bang for the buck.

You couldn't do your standard political message on a station like this. Remember, it is young people. That requires a COMPLETELY different angle.

 

[Lord Xar]

The best radio station to do this on is
105.1 KCCQ

This is an Ames radio station but we listen to it here in Des Moines as well. It's actually my favorite and is really popular, especially with the younger crowd. The younger crowd seems to flock to the campaign more than any other demographic so I really think this station would give you the most bang for the buck.

You couldn't do your standard political message on a station like this. Remember, it is young people. That requires a COMPLETELY different angle.

Yeah, that might require a seperate ad. Would that demographic be up for a "female" voice giving the announcement?

 

[Gigaplex]

I would make the main point to go to the straw poll and vote for Ron. Name recognition will not do anything for us if we don't get the straw poll votes. We can't get up to the level of name recognition that would invalidate results at the straw poll. The straw poll votes are key.

 

[Lord Xar]

The best radio station to do this on is
105.1 KCCQ

This is an Ames radio station but we listen to it here in Des Moines as well. It's actually my favorite and is really popular, especially with the younger crowd. The younger crowd seems to flock to the campaign more than any other demographic so I really think this station would give you the most bang for the buck.

You couldn't do your standard political message on a station like this. Remember, it is young people. That requires a COMPLETELY different angle.

Gigaplex,, does this demographic VOTE! that is all we really care about?

AND what are the concerns of this demographic as opposed to those that are older?

 

[Gigaplex]

I would use Ron's voice. Have a few of his best one liners then mention the straw poll in someone else's voice. Male or female would probably not make a significant difference with this crowd.

Of course, using Ron's voice would be more work and I know we are pressed for time. Here are the main issues I'd concentrate on for 105.1 in order of importance to that kind of a crowd

One of 4 republicans to vote against the Iraq war
Against patriot act
Never votes to regulate the internet - highest rating by CNET
The only 100% constitutional congressman
Wants to phase out social security
Never voted to raise taxes

You would definitely want to skip the farm stuff and background info because the young people will not care. Most of the people you would be talking to would live in the city. Des Moines and the cities in that area hold a major portion of the population.

 

[Lord Xar]

I would use Ron's voice. Have a few of his best one liners then mention the straw poll in someone else's voice. Male or female would probably not make a significant difference with this crowd.

Of course, using Ron's voice would be more work and I know we are pressed for time. Here are the main issues I'd concentrate on for 105.1 in order of importance to that kind of a crowd

One of 4 republicans to vote against the Iraq war
Against patriot act
Never votes to regulate the internet - highest rating by CNET
The only 100% constitutional congressman
Wants to phase out social security
Never voted to raise taxes

You would definitely want to skip the farm stuff and background info because the young people will not care. Most of the people you would be talking to would live in the city. Des Moines and the cities in that area hold a major portion of the population.

I don't think I will be able to do that... not enough time or resources for that.

I think for the "younger crowd" I will just be a straight shooter....

Also, the younger crowd --- how are they on the Illegal immigration thing?

 

[Shatterhand]

Lord Xar,

What are you going to say in the commercial?

Obviously something about the poll. What else?

 

[Lord Xar]

Lord Xar,

What are you going to say in the commercial?

Obviously something about the poll. What else?

I don't know yet... too many "different' opinions here... on what is or is not important. I will confer with some online resources.. I want to say alot, but i also want to talk about his honesty, integrity and such... but focus on 3 core issues..

I am debating to add that he wants to end anchor babies and welfare for illegal immigrants, in additon to securing the border..

Of course, low taxes or abolition of the IRS.... champion of the constitution etc.. and that he is not beholden to big business or special interesests... etc..

 

[Razmear]

What about 10 second spots, should be able to spread them around more than 30s or 60s.

"Searching for Freedom? Google Ron Paul!

Support Ron Paul at the Ames Straw Poll"

Don't worry about the date of the poll, they know when it is.
Rule one of advertising, Keep It Simple.

eb

 

[Electrostatic]

Younger generation...

Bring our troops home NOW! Period!
Dump the WTO NOW, no more corporate agendas in the White House!
Repeal ALL Unconstitutional "Executive Orders"!
Restore the Bill of Rights and the Rule of Law!
Save our economy BEFORE it self destructs!

 

[TexMac]

I just sent 50.00. I can probably do more tomorrow.

 

[Delaware]

Most of the young people i know, dont really care about politics, they are basically complacent with whats going on.

I'm young (18) and most of the kids i know either dont care about illegal immigration, or are against it but wont do anything to stop it.

 

[Electrostatic]

(Bold voice) Attention citizens of Iowa. If you see where this country is headed and it scares you, we have some REAL NEWS for you. If you want to bring our troops home NOW, Dump the WTO, Remove corporate agendas from the White House, Repeal ALL Unconstitutional "Executive Orders", Restore the Bill of Rights and the Rule of Law, and Save our economy BEFORE it self destructs..... The Time to ACT has come. We need you in Aimes to vote for Dr. RON PAUL... The ONLY candidate who will Restore the Republic for the American People and give us a future we can make our own.
RON PAUL 2008... "The Revolution is Now!"

That message to a "young crowd" should have the following effect.... 1/3 of the listeners will tune out imediately... Those are the ones who will not be voting anyway. 1/3 of the listeners will be mildly annoyed as they are drinking the neocon/progressive everythings OK in general, we just need to tweek a few things, Kool-Aid. The last third will cry tears of joy when the here that "IT" is finally happening. There are millions of people in this country who knew this day was coming and have been praying for it... We need to get them on our side first.

 

[Electrostatic]

Most of the young people i know, dont really care about politics, they are basically complacent with whats going on.

I'm young (18) and most of the kids i know either dont care about illegal immigration, or are against it but wont do anything to stop it.

Wow.. That's a bit different than out here.. Kinda scary.