Power of iconography/marketing used by Obama campaign

[pooflinger1488]

I found this video about the power of inconography used by the Obama campaign very interesting.

http://www.freemeninstitute.com/obamaiconography.html

 

[LittleLightShining]

Great video, thanks!

 

[Yieu]

Excellent video. It can be paired with the following video for a more in-depth look at how the use of icons can become dangerous.

Cults: The Wave

 

[pooflinger1488]

I'll def. have to check that one out this evening! Thanks.

 

[Matt Collins]

It's called "branding"
http://en.wikipedia.org/wiki/Brand


and then see this:
http://en.wikipedia.org/wiki/Top_of_mind_awareness





.

 

[pooflinger1488]

It's called "branding"
http://en.wikipedia.org/wiki/Brand


and then see this:
http://en.wikipedia.org/wiki/Top_of_mind_awareness





.

Interesting stuff. During the campaign we discussed a lot of strategies used by canidates in my marketing classes. For instance the word change became Obama's brand name. He used it consistently where as other candidates tried to change their image once Obama was in the lead. People didn't even know what change meant. Just that they wanted it and Obama stood for it. Pretty scary stuff when you look at it from a marketing standpoint.

 

[sevin]

Great vid!

 

[brandon]