RonRules
Member
- Joined
- Dec 25, 2007
- Messages
- 4,485
One form of new media that should not be ignored are podcasts.
Tom Woods for example has a very popular liberty podcast, with over 500 episodes available for download or live streaming. (http://tomwoods.com/podcasts/)
This recent article shows how popular podcasts are, and how fast they are rising:
http://www.editorandpublisher.com/feature/the-rising-popularity-of-podcasts/
"The Pew Research Center recently reported that out of 2.6 billion podcast downloads in 2014, 63 percent were requested from mobile devices, up from 43 percent in 2012.:
The demographics of podcasts are also excellent:
http://maximizesocialbusiness.com/whos-listening-podcasts-2015-18213/
Excerpts from the above article:
46 million Americans over the age of 12 now listen to podcasts on a monthly basis.
They’re Young + Tech Savvy; half of podcast listeners in the US are between 12-34 years old.
They’re Affluent + Educated; you’re twice as likely to be a weekly podcast listener if you make $100K or above than if you make $50k or below.
In other words, podcast listeners have money to spend on the products and services you are offering.
They’re Social Media Users; 56% of podcast listeners use social media sites at least once a day to several times a day.
I did a little research to see how popular (number of mentions of the name Rand Paul) was among podcast recordings.
I was quite surprised that he was the third most mentioned (in that particular sample of techie podcasts)
https://www.audiosear.ch/showcase
The various mainstream media polls are way behind in their ability to measure candidate popularity. I have not ever heard the word "podcast" on any of the TV political talk shows, even though as you can see above they are extremely popular and target the right audiences. (affluent and educated)
Polls are generally done on fixed land lines, now mostly used by older folks and shut-inns.
No wonder Rand doesn't poll well.
On the other hand, Social media and podcasts are two places where Rand leads the pack.
I'm expecting much higher results in Iowa and NH for Rand that ANY of the polls.
Tom Woods for example has a very popular liberty podcast, with over 500 episodes available for download or live streaming. (http://tomwoods.com/podcasts/)
This recent article shows how popular podcasts are, and how fast they are rising:
http://www.editorandpublisher.com/feature/the-rising-popularity-of-podcasts/
"The Pew Research Center recently reported that out of 2.6 billion podcast downloads in 2014, 63 percent were requested from mobile devices, up from 43 percent in 2012.:
The demographics of podcasts are also excellent:
http://maximizesocialbusiness.com/whos-listening-podcasts-2015-18213/
Excerpts from the above article:
46 million Americans over the age of 12 now listen to podcasts on a monthly basis.
They’re Young + Tech Savvy; half of podcast listeners in the US are between 12-34 years old.
They’re Affluent + Educated; you’re twice as likely to be a weekly podcast listener if you make $100K or above than if you make $50k or below.
In other words, podcast listeners have money to spend on the products and services you are offering.
They’re Social Media Users; 56% of podcast listeners use social media sites at least once a day to several times a day.
I did a little research to see how popular (number of mentions of the name Rand Paul) was among podcast recordings.
I was quite surprised that he was the third most mentioned (in that particular sample of techie podcasts)
https://www.audiosear.ch/showcase

The various mainstream media polls are way behind in their ability to measure candidate popularity. I have not ever heard the word "podcast" on any of the TV political talk shows, even though as you can see above they are extremely popular and target the right audiences. (affluent and educated)
Polls are generally done on fixed land lines, now mostly used by older folks and shut-inns.
No wonder Rand doesn't poll well.
On the other hand, Social media and podcasts are two places where Rand leads the pack.
I'm expecting much higher results in Iowa and NH for Rand that ANY of the polls.