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It’s not just that it's”dumb” or nonsensical, it’s that it’s inflammatory and evocative of extremely negative connotations, and that it’s deliberately chosen for exactly that reason, very often in an effort to mislead or deceive. In other words, it’s pure propaganda.
But whatever. People tend to use language very imprecisely. In everyday life that’s not usually a problem, but when talking about issues and policies that can negatively affect, often severely so, hundreds of millions of people it becomes much more important.