Rivington Essex
Member
- Joined
- Aug 20, 2007
- Messages
- 177
The NY MeetUp went to the NRA NY dinner last night and we had very good success. We had a strategy to use multiple mediums to communicate with the audience multiple times.
1. About 10 volunteers handed out litereature as people walked into the event. They had several signs that were awesome and said "Ron Paul Welcomes the NRA to NY."
2. A few people dressed in suits attended the dinner. They worked the room, collected buisnesss cards and got the support of the local chapter president. (Big Rudy crowd, but wait ...)
3. We then passed out literature on our fisrts pass around the room. On the second pass, we gave bumper stickers and asked for e-mail addressed.
One Rudy suppoirters said, "Rudy sued gun manufactureers? No way. I am tearing his bumper sticker off my car!" He was given a Ron Paul bumper sticker.
4. At the end, one guy handed out DVD on the way out the door.
5. The group will follow up with e-mails in the next few days asking for money, asking for a vote, asking to go to the web site.
It was an effort to get Ron Pauls name in front of people multiple times in multiple formats with a chance to follow up. Our strategy was to use 6 possible messaging mediums; literature, signs, bumperstickers, face-to-face, DVD and e-mail follow up.
Campaign experts say that you need to see a candidates name five times. They say the most effective way to do this is mulitple mediums over a very short period of time. We tried to employ that strategy.
Any suggestions are welcome?
1. About 10 volunteers handed out litereature as people walked into the event. They had several signs that were awesome and said "Ron Paul Welcomes the NRA to NY."
2. A few people dressed in suits attended the dinner. They worked the room, collected buisnesss cards and got the support of the local chapter president. (Big Rudy crowd, but wait ...)
3. We then passed out literature on our fisrts pass around the room. On the second pass, we gave bumper stickers and asked for e-mail addressed.
One Rudy suppoirters said, "Rudy sued gun manufactureers? No way. I am tearing his bumper sticker off my car!" He was given a Ron Paul bumper sticker.
4. At the end, one guy handed out DVD on the way out the door.
5. The group will follow up with e-mails in the next few days asking for money, asking for a vote, asking to go to the web site.
It was an effort to get Ron Pauls name in front of people multiple times in multiple formats with a chance to follow up. Our strategy was to use 6 possible messaging mediums; literature, signs, bumperstickers, face-to-face, DVD and e-mail follow up.
Campaign experts say that you need to see a candidates name five times. They say the most effective way to do this is mulitple mediums over a very short period of time. We tried to employ that strategy.
Any suggestions are welcome?
