Nuclear Attack On Fox News--Grassroots Strategy

RDM said:
I just had this brainstorm last night, so on the cuff of my thoughts, USA Today was the only national newspaper that came into mind. But this is a good start to debate what would be a good advertising venue that could reach the most readership.

I too agree that if this were to go forward, RP's name should not be linked to it. We are supporters. Last time I checked, this country is still somewhat of a shell of the original America that allows us to freely advertise our beliefs and thoughts. So if WE took out a AD against Perry, it should not have any negative effect on RP.
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A similar option would be to start an anti-Perry 527 group (cf. the Swift Boat Veterans for Truth in 2004). Then it could raise money from people no matter who their favorite candidate was, as long as it wasn't Perry. And it not only wouldn't be advertised as being connected to Ron Paul in any way, it literally would not be connected to him or even his supporters generally speaking in any way. And such a group could spend whatever money it raised, no matter what amount it turned out to be in a variety of ways, rather than all for one ad.
 
Steve Teters said:
Well, maybe that was optimistic, but a nationwide full page ad would seem to do just that, and letting the people know that it is from the "grassroots" in the add would seem to be newsworthy as well, since I am not aware of it being done on a national scale before, but I could be wrong on that point.
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Well there was this:
http://www.dailypaul.com/8536/usa-today-ad-official-press-release

But even that didn't occur this early in the election cycle. And it also wasn't focused on supporters of just one opposing candidate who view just one cable news channel.
 
sounds good, but 2 things first it would half to not be associated with paul everyone writes off what we say when we do. second def have a comparison of perry and obama show issues that the msm arent pressing AGAIN and stress that hes not much different both in policies and in the way the media is pushing him.
 
USA ad

erowe1 said:
Well there was this:
http://www.dailypaul.com/8536/usa-today-ad-official-press-release

But even that didn't occur this early in the election cycle. And it also wasn't focused on supporters of just one opposing candidate who view just one cable news channel.
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Dang, I forgot about that ad, but it was newsworthy then and should be now, but I concur that it was not about one candidate on one channel. I do think, however, that the underlying idea of a grassroots paid for ad of a broader nature could be effective, and as a longtime reader, short time poster on this forum, I think it would be neat if we could do most of it ourselves.
 
erowe1 said:
I actually thought I was being generous by imagining they had 200k.

But let's say I'm too pessimistic. Let's say they had $1 million, and the same thing happened. How would you respond to that person?

Because really, isn't this discussion about how we should raise all this money to put something like this together ourselves, rather than for people to donate it to the Super PAC to spend it however they think they can most effectively?
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I would much rather spend it on something else. Local tv and newspaper ads in Iowa, NH or SC.
 
Ronpauljones said:
I would much rather spend it on something else. Local tv and newspaper ads in Iowa, NH or SC.
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Same here. But when we talk about grassroots things like this, the pool of resources we're working with is limited just like the Super PAC's is.
 
Why do you need to spend 150k for an ad?

Like another poster said, if you're the SuperPAC, would this be the best use of funds?

YAL has set up a training program to train 1,000 grassroots activists and give them training on effective strategies. They need financial support to do that of $35 per workshop attendee.

$150,000 is funding for YAL to train over 4,000 activists. http://www.ronpaulforums.com/showth...re-activists-at-quot-campaign-bootcamps-quot-!!

Other options are to write an OpEd piece. Write a column. Get published. The "Blue Republican" articles have been shared over 40,000 times on facebook.... who knows how many on twitter and other channels... We don't need to waste money on advertising, especially in negative advertising.
 
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Although this strategy has good intention, it's misguided.

Simply put, by going after Rick Perry you simply waste money. You have to realize that the general mindset is that Rick Perry isn't going to be a bad choice for the nomination in comparison to Obama. If we don't make in roads to get out the vote, he will be the nominee. We could put $10 million into this strategy and we won't change the mindset, so why bother. You don't change such a mindset from advertising campaigns, you change it in the sit downs on someone else's front porch in the middle of the night talking about what's wrong with this country. You have to get down to the why and not the what. It would be better logistically to assume that Rick Perry has zero flaws and is the perfect candidate.

With that in mind, how do you beat him then? You go after those who don't vote.

You'd be better served to spend that $250k or whatever pumping out millions of flyers to spread onto college campuses. College students could care less about Rick Perry's smooth talk or good looking hair. For every narcissistic American who will eat up Perry's garbage, you can match them 1-to-1 with students who want to change the world.

Just my thought. I could be totally wrong still.
 
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dusman said:
You'd be better served to spend that $250k or whatever pumping out millions of flyers to spread onto college campuses. College students could care less about Rick Perry's smooth talk or good looking hair. For every narcissistic American who will eat up Perry's garbage, you can match them 1-to-1 with students who want to change the world.

Just my thought. I could be totally wrong still.
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I agree with this entirely. Those students, especially the ones being trained by YAL, are becoming extremely effective at recruitment and activism.

Those YAL groups will be the ones out canvassing, and phone-banking, and discussing liberty topics on campus and in the community.

OpEds, calling into radio shows, writing guest columns, are all free and effective.
 
I just wanted to add... having an ad that attacks BOTH Fox and Perry may not be the best strategy. All ads need a clear message. Attacking two fronts at once does not help especially with the primary voters we are trying to get. They are Republicans and most likely watch Fox for their information. Just attacking Fox might turn them off.

I also agree with positive messages.

That ad also could be about Paul's record instead. Just that decision is for whoever pulls this together.
 
This would be a very poor use of our limited resources.

Perhaps the OP is an account executive with USA Today. :confused:
 
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Tarzan said:
This would be a very poor use of our limited resources.

Perhaps the OP an account executive with USA Today. :confused:
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no the op knows a rpf member has run an ad before in usa today! bottom line i am in for any full page ad in usa today exposing the corrupt gop establishment and the liars bachmann,perry,romney and the rest of the msm. I would be willing to donate 10-20 bucks!
 
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Tarzan said:
This would be a very poor use of our limited resources.

Perhaps the OP an account executive with USA Today. :confused:
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Your reading comprehension is quite poor.

Quote Originally Posted by RDM View Post
I just had this brainstorm last night, so on the cuff of my thoughts, USA Today was the only national newspaper that came into mind. But this is a good start to debate what would be a good advertising venue that could reach the most readership.
 
RDM said:
Your reading comprehension is quite poor.

Quote Originally Posted by RDM View Post
I just had this brainstorm last night, so on the cuff of my thoughts, USA Today was the only national newspaper that came into mind. But this is a good start to debate what would be a good advertising venue that could reach the most readership.
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Nope... my comprehension is just fine... as is my experience in the advertising business. This is a one off ad that has a limited reach and poor targeting. The cost per has already been discussed here... and, they were being kind as to the cost per voter. Yes... one generous supporter donated the money for such an ad in the last cycle.

Hopefully, we have learned a lot more on how to better spend our limited funds... and limited resources in producing and managing marketing efforts. Apparently not. You need to do a lot more research next time. Start with the resources we have or could obtain. Then, choose how to wisely and most efficiently spend the money and resources. Throwing out unfounded and unresearched ideas is not the best use of anyone's time who would actually make this happen. Which, BTW, takes quite a bit of work... not to mention the money.

Keep thinking, something good may come of it... but do some research and get out the calculator... this ain't it.

Oh... and, welcome to the forums!
 
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Tarzan said:
Nope... my comprehension is just fine... as is my experience in the advertising business. This is a one off ad that has a limited reach and poor targeting. The cost per has already been discussed here... and, they were being kind as to the cost per voter. Yes... one generous supporter donated the money for such an ad in the last cycle.

Hopefully, we have learned a lot more on how to better spend our limited funds... and limited resources in producing and managing marketing efforts. Apparently not. You need to do a lot more research next time. Start with the resources we have or could obtain. Then, choose how to wisely and most efficiently spend the money and resources. Throwing out unfounded and unresearched ideas is not the best use of anyone's time who would actually make this happen. Which, BTW, takes quite a bit of work... not to mention the money.

Keep thinking, something good may come of it... but do some research and get out the calculator... this ain't it.
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You clearly know what you are talking about. I've also been in advertising/marketing for quite some time and completely agree with you. Hopefully, it doesn't get disregarded.
 
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