Independence Hall is what I call the ultimate Ron Paul Experience.
From Wikipedia:
Experiential Marketing connects consumers with brands in personally relevant and memorable ways.
The idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience certain feelings – comfort and pleasure on one hand, and avoidance of discomfort and displeasure on the other.
Experiential marketing occurs in person. It is a direct interaction one-on-one between a brand and an individual consumer. This experience creates a stronger relationship with the consumer.
In contrast, traditional product centric marketing reflects a left brain bias because it generally seeks to persuade consumers by invoking rational factors that position the advertised brand as better than competing brands. Product centric marketing presumes a degree of rationality in consumers’ decision-making that contemporary brain science refutes. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.
With emerging media entering the marketplace on a regular basis, vying for consumers’ attention is becoming increasingly difficult. The 30-second spot is proving to be less effective and marketers are forced to look for alternatives. Consumers themselves have even resorted to avoiding messages whenever possible by installing pop-up blockers or fast forwarding their DVR (such as TiVo) to avoid commercials.
Experiential marketing was once seen as an alternative approach to reaching the most media-savvy audience. It offers an engaging, entertaining and interactive brand experience unmatched by traditional marketing. In today's marketing landscape experiential marketing is leading the way.