The league has also evolved from about 10% women watchers to over 45% and climbing. It is the fastest growing segment. While at the same time male viewers have declined. We saw cheerleaders disappear from TV and played way down at live games. We now have to endure these 50 something year old hags reading scripts on the sidelines just to appease the feminist regime. Asking questions like "how is that concussion?" or "how do you plan on over coming a 21 point deficit at halftime?".
We have commercials for makeup and women pharmaceuticals during the games. Half time shows are geared for women. It is the fastest growing segment of the sales business and women buy WAY more lame crap off TV commercials than men do. The NFL has massively toned down the violence and are evolving the rules to attract more women viewers thus selling more sponsor advertised crap.
Now we have the feminist pushing agendas like violence against women, breast cancer etc crap with players wearing pink shoes, ribbons and other garbage to highlight feminist causes. The feminist are also now pushing these minority causes with the poor pitiful me being abused by the police and middle class white males.
This isn't about any one of these things. It is the decade after decade progression in the wrong direction from the original male viewing audience. They are making the NFL a women run and women viewer dominated sport. OH don't forget they are doing this with the entire country too!
Can’t have Alpha Males walking around out there when you’re trying to build a Global Government for your own benefit. For some reason they fight back.
While the feminization of pop culture is one major aspect of NFL rule changes and the decline of the league in general, there is more to this story.
The State destroys everything it touches. Healthcare is an absolute disaster. It’s been a disaster ever since the Great Society and LBJ (Sorry Obama ruined everything crowd).
The fruits of this Healthcare debacle can be seen in the NFL. Players, who destroyed their bodies in the 60s, 70s, 80s and 90s are laying in hospital beds and they want the NFL to pay for their (criminally expensive) healthcare. The NFL has paid out millions if not billions in healthcare lawsuits. Therefore, the owners look to the State (which they control as much as the players on the field) to push these costs on to the taxpayers.
The NFL (and all leagues owned by the same international clique of swamp creatures) supports and has supported National Healthcare (and anything that will get us to National Healthcare I.e Obamacare) whenever and wherever possible. Including when they had “elite stars” like Ray Rice hawking “Health Exchanges” in Maryland before he proceeded to knock out his (future) wife and then proceed to cover it up to protect the face of their campaign.
In addition, the NFL has decided, as all companies run my Wall Street attorneys do, to limit future lawsuits by changing the rules of the industry (game), removing the violent (football) aspects for the betterment of their bottom line.
The targeting of a new female market is a way to make up for a product (real football) which these assholes believe is no longer “sustainable” for their profits long-term.
The Football Gods would call it treason. Lombardy is rolling in his grave.