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http://www.signonsandiego.com/news/2010/aug/16/roadway-beggars-need-to-change-their-act/
Alan Nevin, a well-known local economist, sent me his unpublished interview with Maynard Schnorrer, the CEO of Beggars Inc. (The Dickensian surname should alert you to the Yiddish tongue in Nevin’s cheek.)
Schnorrer’s enterprise, Nevin explains in his intro, “is now active in more than two dozen markets across the country. His company was named among the fastest growing small businesses in the nation and has won several awards from the SBA for his entrepreneurial spirit.”
The high-flying company makes a healthy profit from franchising street locations and taking a cut of the take.
“Our clientele are small businesspeople who want to earn a living begging for handouts,” Schnorrer explains. “We do sophisticated traffic studies that lead us to conclusions on the appropriate corners to achieve optimum handouts.”
In the interview, Schnorrer describes the service Beggars Inc. offers: “We actually operate a school and have a wonderful website.
We teach (franchisees) how to dress for success. We prepare signs for them. We have conducted focus groups to learn what words on a sign produce the highest level of giving. We have acting classes so they can learn how to look and talk. They are given scripts to rehearse.”
Alan Nevin, a well-known local economist, sent me his unpublished interview with Maynard Schnorrer, the CEO of Beggars Inc. (The Dickensian surname should alert you to the Yiddish tongue in Nevin’s cheek.)
Schnorrer’s enterprise, Nevin explains in his intro, “is now active in more than two dozen markets across the country. His company was named among the fastest growing small businesses in the nation and has won several awards from the SBA for his entrepreneurial spirit.”
The high-flying company makes a healthy profit from franchising street locations and taking a cut of the take.
“Our clientele are small businesspeople who want to earn a living begging for handouts,” Schnorrer explains. “We do sophisticated traffic studies that lead us to conclusions on the appropriate corners to achieve optimum handouts.”
In the interview, Schnorrer describes the service Beggars Inc. offers: “We actually operate a school and have a wonderful website.
We teach (franchisees) how to dress for success. We prepare signs for them. We have conducted focus groups to learn what words on a sign produce the highest level of giving. We have acting classes so they can learn how to look and talk. They are given scripts to rehearse.”