i disagree.....many people and families still sit around and watch sit coms.....especially durring the winter months.....if the ads are aired durring top rated sit coms that would be more effective...catch their attention before jumping up for a munchy....
Perhaps, but I see fewer and fewer households without some kind of Tivo tech. And odds are, if you don't have a Tivo like device, you're not much of a TV watcher anyway. So I think the reward for our investment isn't really worth it. Even billboards would be a better approach in my mind.