Minnesota Facebook GOTV Ad Blitz (brainstorm and feeler)

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Jan 23, 2008
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In the style of our NH Ad blitz (this) I think we should run a GOTV ad blitz on Facebook for Minnesota. Basically, it would be a final push to both remind Ron Paul supporters to caucus tonight, but also reach some random friendlies (anti-establishment, disenfranchised dems, etc). If money permits, we can also target Santorum, Mitt, and Newt voters with negative ads - maybe plant a seed of doubt before the caucuses.
The guy who ran this for Iowa and NH (Christopher David) has apparently been busy and has been off the RPF radar as of recent. If someone is super excited to run this, step up. If not, I am willing to step up and do this for Minnesota, as I think we really have a good shot there. (It is a "register at the caucus" event and we are surely within striking distance.) I have a little chunk of money to get this started, but I will setup a chipin if people are interested. If a moderator or a more veteran member wants to run this instead, I am willing to fall in line and help out to whatever degree is logical.
We should aim to have ads running by the morning, so let's at least start brainstorming here to assess the most logical demographics and keywords to hit with specific messaging. Also, we might need to make some custom landing pages, depending on the ads.
Look to our IA and NH Ad Blitzes for inspiration: IOWA, NEW HAMPSHIRE
Let me know what you all think so we can start to gauge the interest in this project.
 
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It's a good idea. I'm tapped or I'd help. Good luck. We need to get out independents and democrats. MN is maybe the best state for that.

Make sure the ads SAY that they can register at the caucus. Lots of people probably don't know that.
 
This thread could be responsible for 1,000+ extra votes. Which makes this the most important thread of the day
 
According to the recent PPP poll, Santorum voters are mostly undecided, Evangelicals, and have a high percentage of 2nd choice RP. I think it would be smart to go after them...



 
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Can someone else head this up?
It seems like I am going to be too busy today to make this happen in any responsible fashion.

My friend and I just decided it would be best for us to drive up to South-East Minnesota to work Winona State University and convince a bunch of lazy students to go caucus, drive people around, buy people taxis, buy people dinner, etc.

But I believe this Ad Blitz is VERY important, and can have a great ROI. Hopefully some of you people from states not near MN will push this hard. I will try to check in from the road. I feel that since I live close enough to MN to drive there, I should be there working the in-person scene.

Again, people who live far from MN, PLEASE RUN THIS AD BLITZ. Look at our past campaigns and get input from other smart members. We can do something great in MN, let's do something amazing.
 
I've been running this GOTV ad on facebook since last night. I've never done the facebook advertising thing before, so any feedback would be appreciated.

ronpaulmnad.png
 
Nicely done Mike, a few suggestions:
- Include "TODAY" in the headline (or at least within the subtext)
- Test a few different titles and photos
 
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