This promoted for... it seems like about a year. Definitely since last year. I've seen it on 4chan's /pol/, a CT Glenn Beck meetup email list, and it was mentioned at a VA Tea Party group meeting. It didn't get much support in any of those places. It seems like the people promoting it want to micromanage the "how" but are pretty short details when it comes to the "why". I never thought it would amount to anything.