"Where's the beef?" Wendy's restaurants once famously asked through its advertising, a swipe at its competitors' burgers.
The same question is now being asked by a California woman regarding Taco Bell's beef products, which she claims contain very little meat. So little, in fact, that she's brought a false-advertising lawsuit against the huge fast-food chain.
The class-action suit, which does not ask for money, objects to Taco Bell calling its products "seasoned ground beef or seasoned beef, when in fact a substantial amount of the filling contains substances other than beef."
It says Taco Bell's ground beef is made of such components as water, isolated oat product, wheat oats, soy lecithin, maltodextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch and sodium phosphate, as well as some beef and seasonings.
Just 35 percent of the taco filling was a solid, and just 15 percent overall was protein, said attorney W. Daniel "Dee" Miles III of the Montgomery, Ala., law firm Beasley Allen, which filed the suit.
"Taco Bell's definition of 'seasoned beef' does not conform to consumers' reasonable expectation or ordinary meaning of seasoned beef, which is beef and seasonings," the suit says. Beef is the "flesh of cattle," according to the U.S. Department of Agriculture.
"You can't call it beef by definition," Miles said. "It's junk. I wouldn't eat it."
Taco Bell, a unit of Yum Brands Inc., did not immediately return a request for comment.
