July 4th Moneybomb

I got no ill will towards lyman, could care less about the topic altogether. If he(Lyman) understands what would benefit the Ron Paul campaign in terms of public perception more; a much higher Q2 fundraising total(a measurable number to other candidates) and a 1 million raised on "insert random date here" or just another 1 million raised on "insert random date here". If he cares about the movement and campaign he would do his best to make it successful. In my eyes a nice Q2 push and a later dated money bomb(7/19) will provide us with more benefit due to the earlier money and the $1 million+ bomb is still in there.
 
Below is my analysis on this in why it is a bad idea, within the broad context of fund raising. Copied from other posts.

All, please be careful to not engage in any speech that can be viewed as "illegal", such as slander against a person, etc. Let's stick to facts and ideas.

Thanks!

----------------

I've been working to refine some principles for fundraising. For starters, I think there are two type of major fund raising efforts that have value: single day money bombs and other "push" mini-drives that are a week or more. Both have a place in this campaign.

There are some obvious and much called-for pushes, such as the push for the FEC end of quarter deadlines. These drives are a must, others can be filled in too.

As we have seen, money bombs are still very important and can help raise big cash fast, however they must be timed properly.

Some people do not like money bombs and prefer the more steady cash of a mini-drives, so this is why there is a need for both.

Money bombs should not be scheduled within about the first three weeks of a quarter. Why? Many will be arguing to "donate now" at the end of the quarter, and there will be good merit to that as the FEC fundraising reported get pushed hard in the media as indicators of campaign strength.

Money bombs should also not be in the last few days of the quarter so if the bomb falls a little short of campaign goals for the quarter then those supporting the end-of-quarter push can take over and get us to the finish line.

Likewise, "push" mini-drives should end at least 7, 10 or 14 days before a money bomb so focus can shift, with a calm before the storm. So both techniques need to complement each other and not conflict.

The second issue of money bombs is the interval. IMO, early in the campaign one every 6 weeks is a good timeframe. Later, once a month-- it will be hard to predict when that transition will happen, but it will for sure be no later than November.

The third issue on the money bombs is the themes. There are some obviously good dates that we did in 2007 that bear repeating, mainly:

November 11 -- For the Troops money bomb
December 16 -- Tea Party money bomb


One thing to keep in mind is that it is clear that the official campaign is going to use themes for the bombs, and with that, doing one on 11-5 will give them PR issues. Also, I do not think that a money bomb on Dr. Paul's birthday of August 20th is good for that reason as well, Dr. Paul is not a narcissist and the campaign would not want this, IMO. (How would their e-mail read? "Please donate on my birthday"?) As well, we need themes with more emotional political appeal like the anti-Romneycare, or "No more bailouts". If we want to honor Dr. Paul we can do a money bomb on his and Carol's anniversary in 2012 like we did in 2008. I think he'd appreciate that more anyway and it is a very nice gesture to honor his family.

The July 4th bomb misses the mark by being too soon and just after the end of the quarter. People are on vacation with family too. It is also too close to the July 19th "Ready, Ames, Fire" money bomb that already has traction.

The fourth issue is the day of the week for the money bomb. We're showing that Sundays can work, but I'd guess Saturday wouldn't be as good. Mondays have worked. Friday's might not be the best but both 11/11 and 12/16 are Fridays, but that still might not be enough to change them. Tu-Th are about the same as Monday. Considerations for day-after media impact are important too.

One final note, the campaign is going to have to anticipate how much money they are going to get, and spend appropriately. In other words, when they are spending for Ames in early July they should expect a good money bomb on the 19th and maybe spend as if they had 80% of what is projected.


So here is what I have:

June 7 - June 30 -- End of second quarter push (not a money bomb) This can focus to fund these http://iowaforronpaul.com/projects.php
July 19 -- Ready, Ames, Fire money bomb
Aug 30 (approx) -- money bomb ("No More Bailouts" theme suggested) - date should be decided after July 19.
Sept 15 - Sept 30 -- End of third quarter push (not a money bomb)
mid Oct (11-17) -- money bomb (theme TBD) - date should be decided after previous money bomb.
November 11 -- For the Troops money bomb
December 16 -- Tea Party money bomb
Dec 17 - 31 - End of year push (not a money bomb)

There's flexibility in this, particularly with the money bombs between July 19th and November 11th. The principles are important however.
 
We have no control over what Trevor will do; we only have control over our own actions. Do we have a pledge website yet for Ready, Ames, Fire? If not, we need one pronto ronto. And after that, we should get busy putting together the videos, sending out the emails, and anything else we can think of to promote the July 19th moneybomb. We've done it before and we can do it again. :)
 
Please don't participate in the July 4th moneybomb. We need to drop this one in favor of Ready, Ames, Fire! The only thing a July 4th moneybomb would do is hurt the campaign.
 
Ready Ames Fire already has over 1000 attendees on facebook. That should speak for itself.
 
Its a lost cause, to many egos not willing to compromise for Ron Paul. Let the free market choose. June 5th was not accepted here, and the idea to scrap July 4th was not accepted there. The grassroots as neutered itself over silly arguments. I am glad Dr. Paul has a strong campaign this time, hopefully they can take the lead as the grassroots is no longer able to lead.
 
afwjam said:
Its a lost cause, to many egos not willing to compromise for Ron Paul. Let the free market choose. June 5th was not accepted here, and the idea to scrap July 4th was not accepted there. The grassroots as neutered itself over silly arguments. I am glad Dr. Paul has a strong campaign this time, hopefully they can take the lead as the grassroots is no longer able to lead.
Click to expand...

This is the free and open market telling us that the "Moneybomb" is no longer a valued commodity. Supply has totally outgrown demand. This isn't about the grassroots "leading", if there is such a thing. Get creative. If moneybombs have become worthless, find something else that works. We don't need one ultra mega massive one day donation that everyone is behind. We need thousands and thousands of small ongoing donation pushes happening in every community, real and online, all the time until the end of this campaign. If people would stop trying to be top dog and simply worry about their local responsibility, we'd be much more successful. It is easier to get 20 people that you speak with face to face to donate than it is to win over new voters online.

Fuck the moneybomb.
 
The moneybomb concept is still valid in my mind, but we have too many chiefs and not enough Indians. I like the moneybomb calendar with the exception of July 4th.
 
I don't know why you can't do both money bombs in july. People said the weekend were terrible days and we raise millions. I bet both dates could be successful. Just give $100 on the 4th of july and another $100 on the 19th...simple enough guys.
 
Eric21ND said:
I don't know why you can't do both money bombs in july. People said the weekend were terrible days and we raise millions. I bet both dates could be successful. Just give $100 on the 4th of july and another $100 on the 19th...simple enough guys.
Click to expand...

but why wait? If you have $200, donate now.
 
Please donate to Top Gun, on the Iowa Projects page. Ron Paul needs to meet the people!
 
I know Bryan has been really trying to not include it, but I seriously think September 17th Constitution Day is too good to ignore... no August 30th and no mid october, but September 17th. If there was ever a theme to be had for Ron Paul, I should think it would be Constitution Day.
 
I voted for July 4th and think it is a superior date for a money bomb, but July 19th clearly won and we should all get behind that now. Having two in a row creates confusion and the risk that one or both will fizzle, with negative publicity consequences.

My suggestion would be for the official campaign to make the July 4th event a modest "fill the quill" type effort for an Iowa project or two, with a $100K goal, or some number not too high a multiple of the average daily donations, then make the July 19th money bomb the big one.
 
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