I'm actually surprised that I haven't seen this tactic posted yet. Along with advertisers, this is the other major weakness of broadcasters/networks.
The other critical items we can influence directly are the FCC broadcast license for each affiliate, AND FCC approval for station purchases/mergers/trades. By specifically targeting FCC approvals, your comments will have a LOT more long-term weight. Endangering the local affiliate's license with enough negative comments in the right way will change their attitude from "It's the network, nothing we can do" and largely ignoring you to actually calling the NewsCorp on your behalf saying "OMG, fix this NOW!"
Remember, the FCC threatened to hit EACH broadcast station with a 6-figure fine for the half-second "wardrobe malfunction" at the SuperBowl*.
Key trigger phrases:
"FCC Public File"
"Not acting in the public interest"
1)
At the beginning of EACH email or FAX to an affiliate (actual broadcaster, not the network) ask that the comment be placed in their "FCC Public File." They are required to comply with your request.
This "Public File" is reviewed by the FCC each time that station's license is up for renewal. Not getting a license renewed means the station is worthless.
Give your opinion that the broadcaster is "Not acting in the public interest" and give detailed reasoning.
We can specifically start slamming each affiliate under the FCC "Equal Time Rule."
http://www.museum.tv/archives/etv/E/htmlE/equaltimeru/equaltimeru.htm
http://www.fcc.gov/eb/broadcast/pif.html
2) Comment to the FCC directly on media ownership:
http://gullfoss2.fcc.gov/ecfs/Upload/
Check next to "Media Ownership Further Notice of Proposed Rulemaking - Docket 06-121 "
1-888-CALL-FCC (1-888-225-5322)
1-866-418-0232 FAX: toll-free
Federal Communications Commission
445 12th Street, SW
Washington, DC 20554
Chairman Kevin J. Martin:
[email protected]
Commissioner Michael J. Copps:
[email protected]
Commissioner Jonathan S. Adelstein:
[email protected]
Commissioner Deborah Taylor Tate:
[email protected]
Commissioner Robert McDowell:
[email protected]
...and make sure to comment how NewsCorp is "acting against the public interest."
-TomTX
*This was later reduced to only hitting the direct-owned stations. Other events such as the "Without a Trace" teen orgy did fine affiliates directly at 5 figures.