Help Win Iowa! "Oath" Ad Chip-In

Bump! Remember the ad executive who is helping us with Iowa Farmer Today has worked on many successful Iowa political campaigns, mostly prominent Republicans (including Chuck Grassley, THE Iowa Republican in Congress). So we've got an experienced hand and also an audience who successful Iowa Republican Representatives consider very valuable to reach. This is gold for us!


Also, as a quick comparison, the Supervoter Bomb (which is AMAZING) costs $1.20 per Iowa household reached. This ad costs 5 cents per Iowa household reached. Farmers are generally older and largely conservative Republicans, but to err on the safe side (and compensate for the fact that supervoters are somewhat more likely to vote than farmers) let's throw out 50% of those 70,000 households; We are still reaching probably around 35-40,000 Iowa Republican households at a cost of 10 cents per household, with an AMAZING ad.

Now if only half of those households read the magazine and see the ad (also a conservative estimate IMO), it still costs us only 20 cents per household. The brochure (which, again, is incredibly awesome) would have to convert 6x as many people who receive it to be equivalent cost-wise. And of people who receive direct mail the number who actually open it and read is probably less than 50%, which means the brochure would need to convert 12 people for every 1 person this ad converts.

Remember, these are largely former Huckabee voters just waiting for a reason to support a true conservative. For many who see this ad it will be all the reason they need to get behind Dr. Paul and check his name at the caucus. We can do this!

If possible please make your most generous donation here and help us start Ron Paul on the road to the Presidency!
http://omahameetup.chipin.com/oath-ad-in-iowa-farmer-today-magazine
 
I'll be in for $100, and my bro too once the final mock is finalized. Any idea when Dusman will be done with it?
 
Looks good. Really a shame the campaign doesn't bring up this info more often.

ChipIn Event Title: Oath Ad in Iowa Farmer Today Magazine
ChipIn Event Organizer: Omaha/Council Bluffs Ron Paul Meetup
Transaction ID: 599d14cd683af840
Contribution Amount: $10.00
Contribution Date: November 21, 2011 4:40 AM UTC
 
IDefendThePlatform said:
Bump! Remember the ad executive who is helping us with Iowa Farmer Today has worked on many successful Iowa political campaigns, mostly prominent Republicans (including Chuck Grassley, THE Iowa Republican in Congress). So we've got an experienced hand and also an audience who successful Iowa Republican Representatives consider very valuable to reach. This is gold for us!


Also, as a quick comparison, the Supervoter Bomb (which is AMAZING) costs $1.20 per Iowa household reached. This ad costs 5 cents per Iowa household reached. Farmers are generally older and largely conservative Republicans, but to err on the safe side (and compensate for the fact that supervoters are somewhat more likely to vote than farmers) let's throw out 50% of those 70,000 households; We are still reaching probably around 35-40,000 Iowa Republican households at a cost of 10 cents per household, with an AMAZING ad.

Now if only half of those households read the magazine and see the ad (also a conservative estimate IMO), it still costs us only 20 cents per household. The brochure (which, again, is incredibly awesome) would have to convert 6x as many people who receive it to be equivalent cost-wise. And of people who receive direct mail the number who actually open it and read is probably less than 50%, which means the brochure would need to convert 12 people for every 1 person this ad converts.

Remember, these are largely former Huckabee voters just waiting for a reason to support a true conservative. For many who see this ad it will be all the reason they need to get behind Dr. Paul and check his name at the caucus. We can do this!

If possible please make your most generous donation here and help us start Ron Paul on the road to the Presidency!
http://omahameetup.chipin.com/oath-ad-in-iowa-farmer-today-magazine
Click to expand...


With all due respect those are some big assumptions. You're assuming that half the people who read the magazine will see the ad which I think is on the very high side of things. I'd say you're looking at more like 10 - 20% seeing the ad and I'd also say the amount of people who the direct mail piece will be higher than 50%.
 
IndianaPolitico said:
We have raised all of the money? Awesome!
Click to expand...

Yes we have! Thank You again to everyone who gave! We'll get the final version of the ad up for all to see, then get it to the publisher hopefully later this week. The magazines lead time is 8 days, so if we get it in by this Friday I believe it will be published in next weekend's edition. And of course I'll post pics here of the physical magazine for everyone to see.

You guys are incredible. Thanks again to all the generous donors and contributors!
 
Still don't understand why we haven't seen any updated ads. We need time to come to a consensus on the most effective version before we publish, no?
 
IDefendThePlatform said:
Yes we have! Thank You again to everyone who gave! We'll get the final version of the ad up for all to see, then get it to the publisher hopefully later this week. The magazines lead time is 8 days, so if we get it in by this Friday I believe it will be published in next weekend's edition. And of course I'll post pics here of the physical magazine for everyone to see.

You guys are incredible. Thanks again to all the generous donors and contributors!
Click to expand...

Looking forward to seeing the ad and the photos of the magazine! :) Share on Facebook too - in the Ron Paul Moneybomb Calendar promotion group.
 
great grassroots effort and congrats on your personal success of making this happen. Ron Paul 2012
 
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