Headline Help--Please Help Time sensitive llepard

[Doc Dewey]

I would leave the price in because no one would really appreciate how
much a full page add costs. By the way, I thought the add was done
beautifully. Thank you so much for your support.

Thanks for asking our opinion.

 

[ChristopherBearkat]

Leave the price, nobody is aware of how much a full page ad REALLY costs.

 

[HazardPerry]

I think the number is more attention grabbing. If you say why did I purchase a full page ad, whether it is conscious or not, the monetary implications simply will not sink in. $85k is a lot of money. It is a huge investment. It means not only is Ron Paul important enough that that amount of money can be spent without regret, but that people with that much to spend are paying attention to Dr. Paul; that it is not just random kids on the internet with nothing better to do than rock the boat, or spammers in Nigeria or some other nonsense. People have to understand that these are real problems facing our country, and real people are concerned. Concerned enough to do these sorts of things. You are the fullest example of a patriot that I can think of. Choose as you like, but I say leave the numbers in. It isn't bragging -- you earned it. Ron Paul earned it. People need to understand just how serious we are.

 

[Matthew Zak]

"Why did I break my piggy bank in support of Dr. Paul?"

maybe

 

[RonPaulCult]

I dont' think it sounds like you are bragging at all and I DON"T THINK IT MATTERS because the goal is to get people to read it and the original headline is CATCHY as all hell

 

[Eric21ND]

The number shows how much you truly care about supporting Ron Paul. It's an eye catching number. That's what really got me to read the article in full.

Leave the headline as is, I think it's great.

 

[WebFX]

Leave it the way it is. It is great.

You need to put the number. Otherwise, most won't understand how much it cost. It helps to get the point across, how very important this is to you, that you would be willing to spend such a huge amount.

+1

Hell, maybe even throw your picture in there.

 

[VicVixvi]

I agree with the ones that say "leave it as is." It catches the eye and that is what this is all about. I still have 1 copy of the USA Today page that I carry with me. I use your example when talking to people about Ron Paul with the line"one guy even spend $85,000 dollars of his own money...".

Besides you *should* be proud of what you've done. Merry Christmas, Larry. Thank you for standing with us however you decide.

Tim from Ohio

 

[JohnnyWrath]

I didn't know how much a full page ad cost, so it does add a bit of interesting knowledge to the ad.

I think people will read on to see exactly what you spent 85k on....I thought about it for around an hour off and on, and I would leave it.

I wouldn't mention what I spent it on until after the headline so people will be curious as to what you did with that money.

 

[hillertexas]

Leave it the way it is. It is great.

You need to put the number. Otherwise, most won't understand how much it cost. It helps to get the point across, how very important this is to you, that you would be willing to spend such a huge amount.

+1

The specific number does make you seem more "real" IMO

 

[jeff_from_VA]

You are paying the 85k - do as you wish.

 

[vadimg]

i have written many copies, i am telling you should go with just


Why did I spend $85,000 to support Presidential Candidate Ron Paul?

and thats it, DO NOT EVER ASK A QUESTION IN A HEADLINE AND PROVIDE AN
ANSWER, NO MATTER WHAT IT IS, LEAVE THE ASNWER TO THE COPY NOT HEADLINE!
ASK ANY PROFFESSIONAL COPYWRITER


.

 

[libertarian4321]

I'd go with the "full page ad" alternative.

 

[WebFX]

i have written many copies, i am telling you should go with just


Why did I spend $85,000 to support Presidential Candidate Ron Paul?

and thats it, DO NOT EVER ASK A QUESTION IN A HEADLINE AND PROVIDE AN
ANSWER, NO MATTER WHAT IT IS, LEAVE THE ASNWER TO THE COPY NOT HEADLINE!
ASK ANY PROFFESSIONAL COPYWRITER


.

This sounds like good advice.

 

[NerveShocker]

Yeah, I like that last advice.

 

[coboman]

i have written many copies, i am telling you should go with just

Why did I spend $85,000 to support Presidential Candidate Ron Paul?

and thats it, DO NOT EVER ASK A QUESTION IN A HEADLINE AND PROVIDE AN
ANSWER, NO MATTER WHAT IT IS, LEAVE THE ASNWER TO THE COPY NOT HEADLINE!
ASK ANY PROFFESSIONAL COPYWRITER

AGREE! My thoughts exactly. It is like revealing the end of a movie in the trailer. You must ask a question, and then, provide the answer in the copy. People will only read the headline if both question and answer are there.

Also the amount of money is what is attractive here. If I tell you that I just bought a painting, it is irrelevant. If I tell you that I spent 100,000 bucks in something, then you want to know more about it.

All TV contest shows are based on this. People can relate to big amounts of money and what it is that people are capable of doing for that money.

In fact, the amount of money should be prominent (bold or bigger) than the rest of the headline.

 

[phree]

i have written many copies, i am telling you should go with just


Why did I spend $85,000 to support Presidential Candidate Ron Paul?

and thats it, DO NOT EVER ASK A QUESTION IN A HEADLINE AND PROVIDE AN
ANSWER, NO MATTER WHAT IT IS, LEAVE THE ASNWER TO THE COPY NOT HEADLINE!
ASK ANY PROFFESSIONAL COPYWRITER


.

Agreed.

 

[Aballistar]

I'd leave the number, it's an attention grabber and most do not know how much it really costs to run a full page ad.

 

[constituent]

+1 vadimg

 

[Dutch]

i have written many copies, i am telling you should go with just


Why did I spend $85,000 to support Presidential Candidate Ron Paul?

and thats it, DO NOT EVER ASK A QUESTION IN A HEADLINE AND PROVIDE AN
ANSWER, NO MATTER WHAT IT IS, LEAVE THE ASNWER TO THE COPY NOT HEADLINE!
ASK ANY PROFFESSIONAL COPYWRITER


.

I agree wholeheartedly. Giving the answer takes away an incentive to read on.

If I may suggest a change to the headline:
"Why did I spend $85,000 of my own money" somehow seems a lot stronger to me.

Whatever you'll do, you're one of the greatest and I support your actions Mr. Lepard.
My hat is off to you, sir.

Dutch