Tell them something they don't already know.
With past ads, one claim was that they had too much information. I think the reason this one is boring is (apart from the design) is that it has too little information.
The ad should tell them that Ron Paul is the best presidential candidate for defending the second amendment--and how he is the best candidate. The quotes are good, but the readers need more. In other words, it should say something about what he has done in Congress.
Here's a good page at ronpaul2008.com for gunowners. If you look halfway down this page, it gives info about what things Ron Paul has done in Congress relative to the 2nd amendment.
http://www.ronpaul2008.com/gunowners/
There are also links to other pages that have more information about Ron Paul and the second amendment (including endorsements and other candidates positions).
Whatever information you include in the ad should be tied together. The great thing about the Founding Fathers ad was that it drews the reader into the page and made him/her want to read it. That should be the goal for your ad, too.
Just my .02.
With past ads, one claim was that they had too much information. I think the reason this one is boring is (apart from the design) is that it has too little information.
The ad should tell them that Ron Paul is the best presidential candidate for defending the second amendment--and how he is the best candidate. The quotes are good, but the readers need more. In other words, it should say something about what he has done in Congress.
Here's a good page at ronpaul2008.com for gunowners. If you look halfway down this page, it gives info about what things Ron Paul has done in Congress relative to the 2nd amendment.
http://www.ronpaul2008.com/gunowners/
There are also links to other pages that have more information about Ron Paul and the second amendment (including endorsements and other candidates positions).
Whatever information you include in the ad should be tied together. The great thing about the Founding Fathers ad was that it drews the reader into the page and made him/her want to read it. That should be the goal for your ad, too.
Just my .02.