First, you need to realize that the poll being discussed IS a CNN poll, in conjunction with ORC. Here is the link so you can see and "buy" it for yourself:
http://i2.cdn.turner.com/cnn/2012/images/02/14/rel2c.pdf
Regarding your last comment, as a Republican, I would have to DIS-agree with you, Liberty74. If the Republicans wish to WIN this election in November, they had better choose someone who can win across the broad demographic spectrum. Gingrich is imploding, Romney is on the decline, Santorum is way up with the GOP, but not nearly as high as Paul with the broader electorate. This not only matters, it matters a great deal.
A
When I saw this poll, I was stunned at the GOP-vs-the-country discrepancy. (I was also stunned at how much Gingrich is disliked by everyone - I thought it was just me

) I studied it for a long time, and then wrote and emailed out this letter to every national political pundit and news reporter that I could think of and could find contact info for. It is long, but I hope you (and others, of course) find it useful.
To all, please feel free to re-post this letter if you think it worthwhile and appropriate.
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Dear ________,
A new CNN/ORN poll was just released, taken February 10-13, and thus after all the primaries/caucuses held so far (except for about 10% of Maine, which counts for delegates but won't be reported by their state GOP - weird). Here is a link to the PDF report on the poll:
http://i2.cdn.turner.com/cnn/2012/images/02/14/rel2c.pdf
Spend a few long minutes poring over this poll. I did, and I was absolutely shocked.
Over the last 3 years, we have constantly heard political news reports of Obama's (and Congress's) "Net Favorability", or the "Favorability Gap", which is the difference between the percentage of people who view the target positively versus negatively. A net 0 (zero) rating means that the view of those surveyed is exactly balanced - half likes and half dislikes. If more people view you favorably than those who view you unfavorably, that is considered good, naturally, at least in politics.
This telephone poll surveyed 1026 people, 91% of whom are registered voters and 47% of whom were Republicans. 75% of those surveyed were reached via landlines (vs. cell phones).
Based on these results, it is clear that the GOP respondents really view the GOP candidates very differently than the rest of the public views them. The biggest concern? The fact that Santorum (-6), Romney(-20), and Gingrich(-38) all have net UN-favorability gaps among the general population, and Gingrich and Romney are HUGELY net-negative among the general population. Among the general population, only Paul and Obama are net-favorable. Paul's rating is net +6, and Obama is net +8 .
But among just the GOP "half" of the respondents (478 GOP out of 1026 total), Santorum is +33 net-favorable. Then comes Paul at +17, then Romney at +14. Amazingly, even among just the GOP respondents, Gingrich is still NET-NEGATIVE at (-1). Not surprisingly, the pollsters didn't highlight Obama's rating among the GOP-only respondents, but it is still in there, buried in the demographic breakout: 7-to-1 against, or (-75) points net-negative.
Now, I don't hold with the idea of "pragmatic voting" , but the fact is that the pragmatists rule the GOP party organizations, and are a large fraction of the GOP membership. How can they (the pragmatists) ignore the fact that even though Obama is vulnerable among the general population (at 53% favorable, he's close to the only-half-liked point, within the poll's 3% margin of error, 53%-3%=50%), the only GOP candidate that is even close to Obama in favorability ratings is Ron Paul (at 45%+3% = 48%). Romney and Santorum are back down another 5% and 7%, respectively, and the general populace appears to pretty much hate Gingrich, as only 1 in 4 (25%) view him favorably. In fact, over the last 17+ years, Gingrich has managed a nationwide net-positive favorability rating only in Nov. 1994 and May 2009.
The "issues" questions show even more clearly how out of step the old-guard GOP is with the rest of the country, as they (GOP) rate Gingrich either 1st or 2nd (out of the 4 GOP candidates) on 5 of the 7 listed issues: Foreign Policy, The Economy, Federal Budget Deficit, Illegal Immigration, and Taxes (he is 3rd only on Abortion and Healthcare, and 4th not at all). By contrast, Ron Paul is rated by the GOP as 4th out of 4 in all but one issue category - Federal Budget Deficit has him 3rd behind Romney and Gingrich, who haven't proposed any real net cuts, only slower growth.
What all these numbers say to me is that on the GOP side, this had better fast become a two-person, Santorum-vs-Paul, race, or else the GOP is going to end up losing big in November. Romney and Gingrich have falling GOP favorability, and plummeting general favorability. Only Santorum and Paul are on the rise. And between those two, although Santorum comes out with a stellar net-positive favorability rating among the GOP (with Paul running second), his net is running 12 points behind Paul and 14 points behind Obama among a general cross-section of registered GOP/DEM/IND voters (the 3 of these guys leave Romney and Gingrich in the dust).
You'll note that I referred to the GOP "old-guard" being out of step. The reason I phrased it that way is that the demographic breakdown shows that the 478 GOP respondents are ALL white, ALL college-educated, ALL 50+ years old, ALL suburbanites, and ALL tea-party-neutral or supporters. This description perfectly describes the prototypical GOP "party men" and "party women". These are the same people who will preach all day long that "we must choose the candidate with the best chance of beating Obama in November", yet the numbers show that they are severely out of step with the general voting population. These people need to get their brains in gear and start thinking, or they are going to "McCain": the GOP right into the loser's column just as they did in 2008.