It's spin. It's negative. The headline (intentionally) comes across as a quote.
No it doesn't. It never even occurred to me that the headline might be taken as a quote until you did so.
Punctuation means something. You would have a good point If the headline were:
George Will: "Rand Paul not among 'top tier' 2016 candidates"
instead of:
George Will: Rand Paul not among "top tier" 2016 candidates
He was giving his opinion that Governors are better as Presidential candidates. He gave his top three Governors.
He was asked for his three selections for "top tier" candidates. He answered: Christie, Pence & Walker.
Wallace then
explicitly invited him to consider Rubio, Rand and Cruz. His response clearly discounted all three.
Why not have one of these as a headline?
"George Will: Bobby Jindal not among "top-tier" 2016 candidates"
"George Will: Jeb Bush not among "top-tier" 2016 candidates"
"George Will: Nikki Haley not among "top-tier" 2016 candidates"
"George Will: Peter King not among "top-tier" 2016 candidates"
"George Will: Marco Rubio not among "top-tier" 2016 candidates"
"George Will: Bill Kristol not among "top-tier" 2016 candidates"
There would be nothing wrong with the Rubio version (or a similar headline for Cruz).
He was asked about them (and Rand - see above) - and he effectively nixed them all.
The others are irrelevant - he was not asked about any of them, nor did he mention any of them himself.
(But given his fetish for governors, a case might be made for the Jindal, Bush & Haley headlines, as well.)
And given that Rand is one of
the primary focuses of interest around here, is it really any surprise that he is the one in the headline (rather than any of these others who might qualify)?