First off start by being fiscally responsible and not try to start off to big ie spending $2,000 to $10,000 on a logo.
A high quality logo, like a high quality website (permanent website work will hopefully be able to start in coming weeks) is a very important part of branding ourselves professionally and attracting a national and mainstream audience. Once logo work is done and done properly it will help increase recognition for and confidence in our organization and will give rise to increased donations, thus paying for itself in short order. Our logo must be a good front line spokesperson for out organization, that really captures our mission (we already have a concept). The logo also has to be all original art so that it is copywritable. As it currently stands, as soon as we reach 50% of the logo total cost, $1000, the artists will be able to begin work on the logo.
The logo is $2,000 (on the low end of the $2-$10k range that seems to be typical for original corporate logo work), the reason we have $4,000 under the logo heading is because there is an organizational illustration that would be very helpful to the visualization of our organization's mission/the website that we would also like to get done (another $2000). If people would like us to drop the organizational illustration we certainly can for the time being and have in fact been considering doing so because fundraising has not been amazingly brisk and we need to pay the lawyers to continue their work.
Before approaching professionals we put out feelers and asked for volunteers and thus far have not had anyone who does professional level work approach us to create the logo. Several volunteer submissions have been made but they have not been up to par. If we want to be a national organization and grow in legitimacy we have to act like one and part of that is presenting ourselves to the world professionally. I am a very thrifty woman and have been using volunteers whenever possible and always seeking the best deals. We are not willing to skimp on quality when it comes to our presentation...although we would be willing to pay less if we find professionals for less.
To give you a better idea, these are the folks who we currently plan to have do our logo work (unless a professional volunteer appears and wants to do the work as a professional--multiple drawings of the concept we have chosen, we choose our favorite, the artist creates a full logo package with different sizes and a basic stationery/brochure set of logos as well--at a significant discount).:
http://www.mottoagency.com/
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So there is a good load of brain ooze on what has been going on/being considered so far...that said, we are beginning to investigate different professional design firms to make sure that we can't get something beautiful for substantially less than the $2,000.
Believe me, if it can be done very well for less I will find a way. If raising the $2,000 for a properly done logo is impossible then I will keep donating from my freelance work until we have enough.
P.S. We are also considering running a contest at:
www.creativehub.com to get it done fast for less. We'll see.
Feel free to keep asking questions or for clarifications.