Free To A Good Home - RP TV Ad

[frankdogg]

Back on the round table this morning!

We don't need the CCR song if that would entail to much money or loss of time securing the rights. The second commercial (1st?) is strong enough to stand on it's own with some catchy and licensed music...even if it is not CCR.

Run these in your local cable tv markets on CNN, MSNBC, TNT, USA, ESPN etc.

Folks we need to do this ourselves. Now call up or go down to your local cable tv office, ask them for a rate card for political advertising and get the ball rolling in your hometown.

I got the rate card here on the Gulf Coast of Mississippi and it will cost us between $3 and $7 per :30 second spot! This is the single most cost effective advertising that we can do as grassroots to pave the way for the canvassers and meetups to "Seal the Deal".

I use to sell cable tv advertising and help with the creative so I am very aware as to the demographics and penetration of cable tv as well as the relative cost of this form of advertisiing compared to paper, direct mail, radio, billboards etc.

We now have the most expensive part of the proposition.....the commercial itself. These are excellent as well as the ones promoted by :http://www.operationbroadcastfreedom.com/

I do feel the ones on this site are the best as I have outlined in a previous post but you need to have a couple of different ones in rotation for best results.

Put all these ads in rotation in your local market. Forget HQ doing this or doing that.....
YOU DO IT! and take control of your own market.

Great advice! And you are right about the expensive part. My company usually charges around $25,000-$100,000 for production of this type of ad.

As you guys find out how much it costs to run in your neighborhoods, post it up here. Also, If someone who has extensive knowledge of how easy it is to set up a PAC or a link to how to do it, throw it up here too.

I think this is a great way to get some real results that translate to votes out in society where 90% of the older voters are (That we desperately need) and away from the web.

If we are serious about one last big push by the grassroots for all of these ads in our areas, we need people to step up and we need to do it now... only 2 weeks and 5 days till Super Tuesday.

 

[ASayre]

(clearing)

 

[Mark]

me like!

 

[ASayre]

(clearing)

 

[frankdogg]

Thanks Andre!

Can we sticky this to get it rolling in Santa Barbara & elsewhere?

 

[ASayre]

(clearing)

 

[RonPaul3008]

that tv add is sweet

 

[wowabunga]

Hey those "fan ads" of yours are some of the best graphical advertisements I've ever laid my eyes on... pat yourself on the back....!

This new ad seems to be missing something: sorta like when I look at my local crop of new politicians here in town I say to myself; "hey they appear to have a full six pack yes, but they seem to lack that plastic thingie that holds them together. Visually I want a neat and tuck "graphical powerhouse theme" like you pulled off with the fan ads.

I did ever so much like the photo shot of Ron Paul from the back looking out over the crowds... looks very presidential. The graphics on the dark night sky also worked nicely.

 

[wowabunga]

As for HQ, I offered this one and my Fortunate Son Ad to them, as well as my services for free for anything they came up with, but I never got a response.

After that loss in New Hampshire (yea Rudy even beat us) the Jeep was gassed up and all that stood between me and Arlington HQ was a nice 2 hour drive. A quick visit to Google that night showed me there there was no media arm at campaign HQ for me to visit and give my inspirational 2 cents worth. As far as I can tell HQ does retain a respected media consultant.... here's a list of all the hired staff at HQ....

http://www.gwu.edu/~action/2008/paul/paulorg.html

Having worked in the ad industry, and having had my revolution boots held to the fire already..... I've written a gem of a advertisement and am hoping to find someone in HQ who might give the idea a good look. For the moment I plan to do a flash version of the ad and post it on youtube and take all the feedback I can get.

No More Lip Service
-Ramblin Randy

http://www.youtube.com/watch?v=_Z8C1kEEKo4

 

[MayTheRonBeWithYou]

I hope if the blimp gets grounded that some of the funds might be shifted to run this ad.

 

[PaultheSaint]

Great Ad!

My fav is still the CCR one

 

[RollOn2day]

http://asayre.com/Rate Card_Local.ppt

Here are the rates for the Santa Barbara Area.

We want to try and run this ad on Fox Evenings, CNBC Mornings, and various times on golf and history channel funding permitting.

We're working with a PAC to see if we can go through them, but if there's one on here who's willing to let us use it, that'd be fine as well, and I can try to get the SB Meetup members to donate.

Thanks,
Andre Sayre

Excellent! Now this is what we need! Everybody start posting your rate cards and what channels you intend on running the ads.

Suggestion:
Based on dollars available try to blitz the cable tv viewer by placing ads ACROSS the available channels that are appropriate CNN, MSNBC, USA, TNT....and some that you might not even find appropriate Food Network, VH1, MTV etc then place 10 to run per day on each of these channels.

This is what happens: If you have 10 channels that have 10 spots running throughout the day randomly....anyone watching those channels WILL see the commercial. But even more powerful is that even the people who DON"T watch those channels have a high possiblity of running into the commercial while they are flipping through the channels.

If you can generate enough money at your local meetup to sustain this for 10 days prior to the primary or general (I'm a believer!) then:

Canvass, Canvass, Canvass to get more info (slim jims, dvd's articles, etc) to the voter. 70% of your community would have seen these ads and be familiar with Ron Pauls name , thus letting you expound on his stand on the issues instead of wasting time just getting them to know that there is a man named Ron Paul running for president.

This is powerful stuff folks! We need a sticky on this where we can all post our efforts and successes with this.

 

[RollOn2day]

Grassroots TV ad bump!

 

[frankdogg]

bump to get this aired in super tuesday states... maybe a sticky?

 

[tangent4ronpaul]

It wasn't that bad, and I generally like the ads the grassroots have come up with, however there are several things that give me pause with this one:

he seems disassociated from the people in all the pictures - in one, it seems like he's in the clouds "head in the clouds" - not a good impression.

all the words about his background are up there too fast and too briefly to take it all in. The scene with a bunch of stuff about his background - not the voice over or one point at a time - that was good.

His head spinning at the end. Doctor + spin = "spin doctor" - not a good impression.


I'm just trying to think like someone that knows nothing about him and the impression via presentation as opposed to content that leaves with people. Maybe I'm being hyper critical, but I'm not sure about this one...

btw: probably my fav ad is the ones with the fans - quick, clear, to the point - and I think they are only 15 seconds each.

-n

 

[frankdogg]

It wasn't that bad, and I generally like the ads the grassroots have come up with, however there are several things that give me pause with this one:

he seems disassociated from the people in all the pictures - in one, it seems like he's in the clouds "head in the clouds" - not a good impression.

all the words about his background are up there too fast and too briefly to take it all in. The scene with a bunch of stuff about his background - not the voice over or one point at a time - that was good.

His head spinning at the end. Doctor + spin = "spin doctor" - not a good impression.


I'm just trying to think like someone that knows nothing about him and the impression via presentation as opposed to content that leaves with people. Maybe I'm being hyper critical, but I'm not sure about this one...

btw: probably my fav ad is the ones with the fans - quick, clear, to the point - and I think they are only 15 seconds each.

-n

I appreciate the feedback. I have to admit, I never read into it that deeply, and I honestly doubt any viewer would as well when watching it once on television. IMHO.

Thanks for the critique though, I love seeing things from new angles.

 

[tangent4ronpaul]

I appreciate the feedback. I have to admit, I never read into it that deeply, and I honestly doubt any viewer would as well when watching it once on television. IMHO.

Thanks for the critique though, I love seeing things from new angles.

The problem isn't what people would think about it if they really thought about it - it's the subconscious impression they get from it without thinking about it.

Have you tried the clip with a test audience - people that are not RP supporters?

-n

 

[frankdogg]

I ran a test of it here at work with 10 of my industry professional peers (still not an average viewer, so please take their critique for what it's worth) None of the ten were Ron Paul supporters and only 2 had ever heard of him. Here's the feedback I got:

Collectively, their initial reactions were totally drawn toward the text (his stances on issues) and the voice over's copy.
They felt like the animation did a great job at pacing the user's eyes into the next talking point, that the transitions kept it interesting and led the viewer to continue watching, and that the shot of him with the multiple points invoked a positive emotion of leadership, etc. They felt overall that it was extremely clear and concise presentation of this candidate, and made 4 of them go to his site to further see what he was about.

The negative feedback I got from them was RP's stance on cutting spending (b/c they don't believe the government's role should be less but more) and also that this commercial doesn't fit the usual mold of a political ad, so it might scare long time voters, ages 55+ because it is "approached differently". 3 said they would choose a different song that is more upbeat and less inspirational.

Unless someone catches the OBGYN in the list of things at the end, the average person who "knows nothing about him" wouldn't even realize he is a doctor from this ad, so the spin doctor thing I don't think applies, personally. As for the "head in the clouds", I didn't get a response towards that from my test group, but they saw the higher res version. I can see how the shot with the birds could come off as being in the clouds on the low res Youtube version. As for being disassociated from the people, at one point in time I did have the crowd in the shots, but it took away from the viewer's eyes focusing on the text, and more on the busy images in the background. Only place where I felt the crowd worked was the final shot with the multiple things going on.

Once again, thank you for the critique, it always helps in strengthening my work. Regardless of what commercial people attach themselves and their PACs too, I think we are all agreed that we need to get as much exposure on the air in the next two weeks to help our chances on Super Tues.

Thanks to those who have already contacted me to get their PACs this commercial with their PAC info at the bottom, and anybody else who wants it, please don't hesitate to ask.


Looking forward to hopefully turning some heads and getting this man nominated on Feb 5th!
-Adam

 

[tangent4ronpaul]

Hay - if it works, USE IT!

-n

 

[ASayre]

(clearing)