One big problem that the official campaign has is that it does almost no media outreach. All the other campaigns put out 5 press releases a day and follow every single one up with calls to every mainstream media outlet, calls both from campaign staffers and from professional Public Relations firms who have good relationships with reporters, news anchors, producers, etc. and know who to call to get a story followed up on. In contrast, the Ron Paul campaign doesn't have any Public Relations firms working for it and the official campaign staffers are too overworked to do any real media outreach. It's all they can do to get a press release out every few days, but they don't have any good media relationships or media outreach plan. The truth about the mainstream media is not that it's corrupt, it's that it's lazy and reactive. We need to *reach out* to the media!
TO DO:
Forward the press releases about how Ron Paul raised more money in the first 2 months of the 4th quarter than Romney or Giuliani raised in the full 3 months of the third quarter to every media outlet you can. The press releases are available on the www.ronpaul2008.com website. Every major newspaper and television news program has a contact us link or a news tips link and you can email them this bit of breaking news. They need to see it repeatedly or they won't run it. The Ron Paul campaign naively assumes that just issuing a press release is enough. It isn't! You have to follow up! If the campaign won't follow up, we will have to do it for them. So, the first step is to forward those press releases to every talk show on MSNBC and Fox and CNN and ABC and CBS and NBC and to the New York Times and the Wall Street Journal and the Miami Herald and the LA Times. And, crucially, we need to do this locally as well. Every local news show and every local newspaper needs to get each press release from the Ron Paul campaign 20 times in their inboxes or they won't even notice it!
Second, we all need to consistently reach out to these same media outlets and talk shows and ask them to interview Ron Paul. We can't do this with the same animosity with which we hit blogs. The right approach is: "Dear Today Show, I'm a huge fan of your show. I would love to see Diane Sawyer interview Presidential Candidate Ron Paul."
Good luck! Let's get out there and get our boy some press!
TO DO:
Forward the press releases about how Ron Paul raised more money in the first 2 months of the 4th quarter than Romney or Giuliani raised in the full 3 months of the third quarter to every media outlet you can. The press releases are available on the www.ronpaul2008.com website. Every major newspaper and television news program has a contact us link or a news tips link and you can email them this bit of breaking news. They need to see it repeatedly or they won't run it. The Ron Paul campaign naively assumes that just issuing a press release is enough. It isn't! You have to follow up! If the campaign won't follow up, we will have to do it for them. So, the first step is to forward those press releases to every talk show on MSNBC and Fox and CNN and ABC and CBS and NBC and to the New York Times and the Wall Street Journal and the Miami Herald and the LA Times. And, crucially, we need to do this locally as well. Every local news show and every local newspaper needs to get each press release from the Ron Paul campaign 20 times in their inboxes or they won't even notice it!
Second, we all need to consistently reach out to these same media outlets and talk shows and ask them to interview Ron Paul. We can't do this with the same animosity with which we hit blogs. The right approach is: "Dear Today Show, I'm a huge fan of your show. I would love to see Diane Sawyer interview Presidential Candidate Ron Paul."
Good luck! Let's get out there and get our boy some press!
