It said Pentagon documents referred to the military analysts as "message force multipliers" or "surrogates" who could be counted on to deliver administration "themes and messages" to millions of Americans "in the form of their own opinions."
Pentagon spokesman Bryan Whitman defended the Defense Department's work with military analysts, saying they were given only factual information about the war.
"The intent and purpose of this is nothing other than an earnest attempt to inform the American people," he told the Times, adding it was "a bit incredible" to think retired military officers could be "wound up" and used as "puppets of the Defense Department."