If you want to see something monitored in a funny way, then go to wikipedia, look up a medical topic, and change it. Try changing, for example, the article on AIDS. Some doctor or nerd will often change it back within minutes. The "controversy" articles (e.g., AIDS controversy) are almost as big a joke as the entire site itself. They'll take obvious facts regarding these "controversies" and spin them to look just like the mainstream article.
All this is not exactly shilling, but really a better example of how business, government, medical, etc. try to control the information. Some of these articles are viewed by more than one person a minute, so you can be sure somebody is controlling the PR of their organization. Even I have to acknowledge that the site has to be recognized, but a lot is still lost in a morass of poor writing, vandalism, and other things that make it untrustworthy and generally a poor source.