I'm very probably prejudiced against RB, but I have seen various studies about coffee and those beans seem closer to nature. RB only has commercials with a profit motive and my first impulse is to distrust commercial messages.
But is it prejudiced view as I said, I have never tried RB and probably never will. So I'm open to being wrong on this.
That said, I won't find time to mourn if both RB and Starbucks went out of biz.
I don't drink it regularly and don't drink it just for the heck of it. I certainly wouldn't drink it after playing basketball for 45 minutes. I only drink it when I need to get something done urgently and am about to fall asleep. When driving long distances and very sleepy, you either have to pull over and get some sleep, or get some stimulant into your system if you want to avoid falling asleep while you are driving and killing yourself and possibly others.