It is somewhere in the middle.
What they do is intentional to piss off as many people as possible. So if you ignore a group of people when something truly important is called for, that can cause just as much damage as paying too much attention.
The intent is to provoke as many negative subconscious emotions as possible in everyone, keep everyone cooped up, until it becomes a Powder Keg, and their emotions take control of the conscious minds. This is done on all sides, in variations and alternate timings that are Psychotargetted, so the information has the most effect based on the mood and emotional state of the target.
They think that by making everyone angry at everyone else, when they start fighting, that they will appear as HEROES when they come in and lock everyone down. They do the same shit over and over again. Pavlovian Emotions. Opressor vs Opressed Paradigm, Hegalian Dialectic. Moving the Goalpost. The foundation of their tactics are easy to spot because they are extremely basic, even if the delivery methods are far more complex.
How many Democrats does it take to change a lightbulb?