Cost to run an entire radio station in Iowa

[DjLoTi]

Hello! Well - basically it would be up to you - we could run you an hour a
week for $100/hr, one day a week for $1,000 / day, or if you wanted to we
might be able to run you from now through the caucuses for about $40,000 -
proration of $10,000/month depending on when the caucuses are finally
held...

It seems a bit expensive, but we'd be barely covering our costs

Check this out for more info:
http://ronpaulforums.com/showthread.php?t=17470

 

[JMann]

That isn't expensive most small station charge more than $100 for a 30 second spot.

 

[Eli]

its actually better to run on an established radio station. People are listening. If it becomes a ron paul radio station listeners will drop and/or never join in except through accidental dial changes. Its best to advertise or run a program on an established radio station everyone already has programmed in and listen to on a daily basis.

 

[DjLoTi]

I think we might be able to make local news, just simply because Iowa is politics country, and Ron Paul will be the only candidate with his own radio station.

I'd love to go big time, but I don't have the money or support quite yet. If it's one step at a time, this is a good step to take. I think we could spread the word about it.

 

[Matt Collins]

Is this going to be licensed with the FCC? If' it' a pirate station look forward to jail time and heavy fines. If it's legal, look forward to months of paperwork and thousands of dollars just to get started with the FCC.


Also - I would say that the money would actually be better spent on buying local ad time on established stations. You can get a quicker and better response with that.

 

[mdh]

Is this going to be licensed with the FCC? If' it' a pirate station look forward to jail time and heavy fines. If it's legal, look forward to months of paperwork and thousands of dollars just to get started with the FCC.


Also - I would say that the money would actually be better spent on buying local ad time on established stations. You can get a quicker and better response with that.

This is not setting up our own broadcaster, this is leasing the time from an existing one, with existing transmission equipment, and an existing FCC license.

 

[Mr. White]

Anyone who tunes in knowingly will already be aware of Ron, anyone who doesn't will be dial turning. Rather than getting random dial turnsers I think your money would be better spent with targeted ads on established radio programs.

 

[DjLoTi]

We're doing it the Ron way. Not spend money and get free advertising by being innovative

 

[Mr. White]

We're doing it the Ron way. Not spend money and get free advertising by being innovative

Which is why you gave a list of costs....

 

[DjLoTi]

Some things are worth investments

 

[Mr. White]

You didn't address the fact that you will be reaching random dial turners and ron paul fans, not targetting key demographics that arent aware of him.

 

[DjLoTi]

then don't tune in, but you'll never stop what I'm doing.

 

[DjLoTi]

lol I'm not gonna defend myself from anybody. You don't know who I am. but it's cool...... keep h8in..

 

[Mr. White]

Nope, I won't. I sure will discourage it though. People's money could be much better spent with targeted advertising rather than funding an 'insiders radio show'. That being said I listen to ron paul radio online every now and then, and that's worthwhile. Paying for limited, airwave advertising targeting a small population who will only hear it if they happen to tune in however, is assinine.

 

[DjLoTi]

We could broadcast a killer 2 hour event on the radio waves in Iowa

We could broadcast debate events - and spread the word about it in Iowa. We'll get a buzz going. It'll be cool,

Anybody who's driving and wants to tune into the debates will do it on Ron Paul radio

 

[Mr. White]

Anyone who's driving through a small portion of Iowa.

How will you get your buzz going? Through PEOPLE WHO ARE ALREADY RON PAUL SUPPORTERS

 

[ghemminger]

Anyone who's driving through a small portion of Iowa.

How will you get your buzz going? Through PEOPLE WHO ARE ALREADY RON PAUL SUPPORTERS

Ok we got your opinion - money better spent elsewhere - I think it is an Awsome IDEA!!!

You should go for short programming sessions first and try build advertising support - awsome idea!!!

 

[american.swan]

I am confused.

Can someone start from the beginning and explain this multi-threaded radio idea?

I am not "getting it" so until I do, I am not in favor of this idea.

 

[Mr. White]

I'll give my take. He wants to take the warranted success of Ron Paul Radio. Which anyone in the world can tune into via the internet. And pay copious amounts of money to get a show going in Iowa. Rather than being available to all, it will only be available to those in the immediate area of the physical radio broadcast signal. It will only be heard by people IN THE AREA who are either A) Ron Paul Supporters B) randomly dialing through radio stations.

Let's weigh the advantages

Ron Paul radio available via internet
Available to all with internet, almost all are already Ron Paul supporters, with the random surfer
Cheaper than mainstream radio
DJLoti doesn't get access to cool radio equipment

Ron Paul show over radio broadcast
Available to only a small demographic, who are either ron supporters or the random dial turner
Expensive
DjLoti gets access to cool radio equipment

Let's see the exchange her:
More money is paid for a physical radio show that reaches less people, and DJloti gets access to cool radio equipment.

You're sacrificing reach and money to get access to cool radio equipment.
No hate, simple economics. Refute it, and I'll leave your thread alone.

 

[mdh]

I'm not going to defend the economics of it - it's up to each individual to choose to throw money at such a cause or not, by virtue of the free market, if it's a good idea, then people will support it, if it's a bad one, people won't. If it's good enough to succeed, it'll succeed.

I do want to correct your assertion of cool radio equipment though. None of us, including djloti, would really be getting access to "cool radio equipment". Basically this existing station would be picking up the Ron Paul Radio stream and broadcasting it on the airwaves from their equipment. This is not a proposal for RPR to buy the gear and set it up ourselves, but to lease time on an existing station with an existing FCC license, existing spectrum, existing tranmission equipment, etc.
Of the three of us doing the behind the scenes work for RPR, I am the closest to Iowa, and I am in WV. It's about a 13-14 hour drive from me to where the equipment would be housed. DjLoTi is in Florida, and considerably farther from Iowa.

To further correct, we wouldn't be sacrificing anything. RPR would still be an internet broadcast, but in addition, if we got the time on this broadcast station, we'd also be on the airwaves in that area during the alotted timeframe. So the only sacrifice would be money. None of the three of us can afford this, so... it'd be someone else's money and hence entirely up to them...