It lowers the price because they are selling at a loss....then raise the price over what the competition used to use.....this is NOT more efficient...it is predatory
This is the tired-old "Wal-Mart is evil" argument.
Maybe an example would help. Let's say a sole proprietor, call him Ace, sells tires. Based on his costs and the efficiencies of the scale of his business, tires cost him $70, and he has to charge at least $100 per tire to be able to stay in business. He'd like to be able to charge more, of course, but if he did, he would earn less overall because fewer people would buy them.
Now Wal-Mart comes to town and starts selling tires for $50 each. The people in the town are thrilled. Tires now costs half of what they used to. Many more tires are sold than when they cost twice as much.
Ace's business declines as a result. Eventually he can't make enough to support his costs, and has to close his doors.
The tires actually cost Wal-Mart $60, so they were selling them at a loss to eliminate competition. Wal-Mart's shareholders are basically subsidizing the cost of tires for a while, to the town's benefit.
After Ace is out of business, they could raise prices back up to $100 -- the same as Ace -- but their volume will drop off considerably. They can't go higher than $100 for the same reason Ace couldn't; there wouldn't be enough business at that price to make it worthwhile. So they settle on maybe $80. Low enough to maintain volumes and related efficiencies and high enough to make a profit, but still lower than Ace.
The reason they can charge less and get away with it in the long run is because they have efficiencies of scale that Ace doesn't that lower both their costs and the amount of margin they need to make it worthwhile. This is GOOD for the consumer and its GOOD for the local job market. More tire sales = more jobs. Everyone in the local economy is better off as a result, except for Ace -- and he deserved to fail, because he couldn't compete.
Also, if Wal-Mart were to develop enough of a "local" monopoly on tires and try to raise their prices to take advantage, then new competition would appear. That's a free market, and it's a good thing.
Because when a corporation is sued and loses....the stockholders pay for the mismanagement and the legal fees.....
Of course. They are, after all, the owners of the company. Part of what it means to be a stockholder is to delegate the operations of the company to someone else -- that includes mismanagement, unfortunately.
When an individual is sued and wins because he is innocent.....he pays for the legal fees out of his own pocket.....
Maybe, depending on the nature of the suit. The same is true for a corporation, though. If a corp is sued and wins, it has to pay its own legal fees too.
The only way a sole proprietor who is innocent can compete with a corporation when unfound litigation comes into play is to become a corporation so the legal fees can be spread against the shareholders.....
Monsanto has become a master of using this tactic to bankrupt individual proprietors......
Unfounded litigation is a form of harassment, and should be illegal. Monsanto's tactics are only possible as a result of a misuse of government. It's not a problem with corps. The same thing could happen if no corps were involved.
You are on the right track, but I don't agree with the target of the wrongs you are describing. The problem is government, not corporations -- or, more specifically, an immoral alliance between corporations and government.