Campaign Desperately Needs a New Media Team with Proper Funding

BrendanWenzel said:
Based on those three characteristics of direct marketing, how can any direct marketer be happy with someone briefly glancing at something before they trash it?
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Because a call to action is not always the goal of direct marketing. Don't believe everything read in Wiki.
 
The campaign is doing slightly better than 2008 in social media, but still not very good.
 
Napoleon's Shadow said:
Because a call to action is not always the goal of direct marketing. Don't believe everything read in Wiki.
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You are clearly thinking of brand marketing and not direct marketing. Brand marketing revolves around just getting someone to see something with no real call to action. Whole purpose of brand marketing is to raise awareness and build trust by having someone seeing it over and over.

Direct marketing is all about targeting, getting an action and tracking it. Used the wiki quote just as a source of reference, not the source of knowledge. Dan Kennedy (master of marketing) will tell you that there is a clear difference between the two.

ItsTime said:
Eh, I dont see this as a huge problem.
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Having jacked up meta tags for 2 months isn't a problem? Ignoring Google+ altogether isn't a problem? Not using the 13th most used site in the world (linkedin) isn't a problem?

Do you think the campaign needs more donations? If not, then I understand why you think this is no big deal. But if you think the campaign could use more donations, then it's imperative we begin reaching out to EVERY social media network available and correcting the plethora of small mistakes with the websites.

EDIT TO ADD:

Wanted to add that the Nevada site looks good. I'd like to see us also start pushing issues. Mitt Romney's campaign is doing this very well with http://www.ronpaulforums.com/showthread.php?314617-quot-Believe-in-America-quot-Banner-Ad and http://www.ronpaulforums.com/showthread.php?314746-Running-an-quot-Obama-Isn-t-Working-quot-Campaign. What I specifically like is the way they are marketing his ideas. Dr. Paul is one of the best idea men I've ever seen and has tons of content out there to use for a similar way of promoting them.
 
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BrendanWenzel said:
You are clearly thinking of brand marketing and not direct marketing. Brand marketing revolves around just getting someone to see something with no real call to action. Whole purpose of brand marketing is to raise awareness and build trust by having someone seeing it over and over.

Direct marketing is all about targeting, getting an action and tracking it. Used the wiki quote just as a source of reference, not the source of knowledge. Dan Kennedy (master of marketing) will tell you that there is a clear difference between the two.
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Yes of course you are correct, but you can also directly market a brand.
 
They fixed a few problems. They now have the social media share buttons much more largely displayed on the bottom, and they now have included the "like" button, and the google+ share link. They also now have a site favicon.
 
Can't seem to find the favicon. Noticed the new buttons though. Glad they finally added the +1 button.

Still got jacked up Title tags, no linkedin, no Google+ and all kinds of other issues with New Media. Don't know what else to do. In my opinion, treating the internet like the red headed step child of the campaign will ultimately be it's death sentence. I've been watching Mitt put resources into some very well implemented internet marketing campaigns and it kills me that they can do 3 in a week and our campaign is lucky to do 1 decent internet marketing campaign in a week. God, we've had incoherent Title tags on the site for almost 3 months now!!
 
BrendanWenzel said:
Can't seem to find the favicon. Noticed the new buttons though. Glad they finally added the +1 button.

Still got jacked up Title tags, no linkedin, no Google+ and all kinds of other issues with New Media. Don't know what else to do. In my opinion, treating the internet like the red headed step child of the campaign will ultimately be it's death sentence. I've been watching Mitt put resources into some very well implemented internet marketing campaigns and it kills me that they can do 3 in a week and our campaign is lucky to do 1 decent internet marketing campaign in a week. God, we've had incoherent Title tags on the site for almost 3 months now!!
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Isn't a favicon a small picture in the upper corner of the site bar? http://en.wikipedia.org/wiki/Favicon If that is what it is, then they now have one. (I don't know too much about stuff like that, so forgive me for not knowing exactly what a favicon is.)
I think the thing that bothers me the most is the title tags.
 
BrendanWenzel said:
And I'm saying that for the cost of one direct mail campaign, you can hire a whole team for New Media and you can then raise enough money to do the direct mail campaign as well. Not doubting that direct mail is effective, but would be willing to bet if you gave the same amount of funding to an internet campaign and a direct mail campaign, that the internet campaign would outperform the direct mail campaign. But that would take giving the internet a real chance to get results.
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Typically, that is not true. Although Seniors are the fastest growing segment into the online world, traditional media is a great way to reach these primary voters. Although media spend is growing so quickly in digital it's still a fraction of the spend in print and specifically direct mail. One can make a very lousy media purchase with either vehicle. Why an "Either-Or " approach? My opinion, is good media mix has the best chance for success.
 
BrendanWenzel said:
New Media is just another fancy name for internet marketing. Internet marketing is all about systems. You make a system, test it and use those results to make decisions on how to make the system better. Great thing is most systems are already made, tested and proven by experienced internet marketing teams. I believe that if we are going to win this election, the internet and technology will be the most vital and important tool this election, just like the last one was for Obama.

We've proven that as a movement we can do huge things on the internet. Just look at the money the campaign has raised online compared to all other fundraising methods. And I know you guys probably don't know this, but there's been tons of multimillion dollar launches in the internet marketing world using 100% internet marketing. Each of them use the same system that works over and over. We need to be applying every internet marketing strategy and system we can implement. Politics is just like marketing any other product except it's a candidate instead of a product. If this is done right, I promise that this campaign will be viewed as one of the best ever. And I say that with 100% confidence.

One philosophy that I live by in life is that to win you must be willing to do 10 times more than your opponent. It applies to everything, especially internet marketing and politics. We need to be going beyond the major social media sites, Facebook and Twitter, and reach markets our opponents likely won't. If we go above and beyond what the others will do then we are at a huge competitive advantage.

It's important that we don't sit around because the snowball effect really applies with internet marketing. I'd like to point out a few of the largest things I'm seeing right now that bring me to the conclusion that this needs to be done today and not a day later.

Meta Title Tags on RonPaul2012.com
Right now the homepage title is "Ron Paul 2012 Official Campaign WebsiteRon Paul 2012 Presidential Campaign Committee". This is what shows up on all the social networks when someone shares the link. It's also what Google sees. I'd suggest changing it to "Ron Paul 2012 Official Campaign Website - Restore America Now" Another one is the donation page. Right now the donation page's title tag is "RonPaul". My suggestion would be to make it something like "Help Restore America Now by Donating to Ron Paul 2012". Could go deeper because the entire site is jacked up with shotty title tags, but I'll stop here for the sake of time. Judging from seeing this and looking through a lot of other aspects of the site, the campaign should have someone responsible for SEO and optimizing the site for search engines and social sharing.

LinkedIn - http://www.linkedin.com/in/ronpaul
According to Alexa, LinkedIn is the 13th most used site in the world. While it probably won't be a main focus, the page should at least be updated with all the current information. Change the links, probably accept incoming connection requests and post business related updates every once in a while. Would also think something similar to http://www.linkedin.com/static?key=campaign08_obama would be helpful because then people can add a Ron Paul banner to their profiles. Would also probably be good to restart the Ron Paul group too. As business friendly as Ron Paul's views, seems like it would be helpful to best the competition on LinkedIn.

Google+ - https://plus.google.com/100261968802862189375/posts
Over 2,200 people are already listening to the account and it's not even being used. With a reported 25+ million users and many more joining, Google+ seems like it would be a good use of a few minutes a day to use it. A Google+ button should also be added to the website. It'll help the site show up higher in the search engines for all kinds of terms because of the new social aspect Google is using with the Google+ button.

Setup a System for GOTV Right Now
I'm envisioning having a custom page for each state with a few features on each page. One major feature will revolve around getting the vote. Here's the basic system I'd like to propose:
system.png

The initial pledge will go to a segmented list to update them on huge events in Florida and deadlines to request abesentee ballots, when to mail them back and reminders leading up to voting day. The work here will be well worth it. After they pledge, they can click a link to register as a republican and another link to sign up to volunteer. If they decide to volunteer, you then redirect them to the donation page to capitalize on the moment. It's the same system that internet marketers use on all their high ticket sales processes and I think it'd work perfectly with this application.
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Not sure of the specific but the idea is about right.

The Facebook page require a rethink also, no donate option for example. Ron's FB page is poor compared to other candidates.

I get the whole feeling there is no coordination anywhere, not in the campaign and not in the grassroots. Currently a mess, require a private forum on RPF to get ourselfs communicating.
 
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