Black This Out, Want $6,000,000? We Need THE ENTIRE MONTH for Promotion & 25,000 Attendees

dusman: First of all, +rep. Thanks for all your hard work on this. The website already looks great imo, but you have some great ideas.

I say go for #1 and #3 first.

I think we could do without #2. Not that it would hurt anything, I just don't think it should hold anything else up. It seems like a good concept, but I question if it would really catch on.
 
I´m trying to comment every new youtube video about Ron Paul with the message about moneybomb!

will try to do it everyday from today to moneybomb day!
 
dusman said:
So, I'm just about finished with my revamp concept. So far so good, but I wanted to provide an update:

I've virtually halted all live progression on the web site until the Constitution/RevPac moneybombs were finished. Having thought about this moneybomb for over a month, I felt it was important not to distract from the others, in case these updates prove really successful. Now that Black THIS Out is next, I'm excited to start proceeding to put all the various parts together now.

What I identify as the underlying problem is the lack of activity on the moneybomb web sites themselves and nothing really more. Simply put, there isn't anything on the web sites so far to attract return visitors. It should be something each and every Ron Paul supporter would want to visit each day. Considering the themes of all our moneybombs this year, they lacked a lot of ability to build onto the theme and produce a snowball effect.

Black THIS Out is significantly different, thanks to the mainstream media giving us constant fuel.

Here are the new features being implemented:


1) Pledge. Report. Share.

An objective-based funnel system to encourage viewers to do each of the three actions.

A) Pledge, is just what it is.. pledging a donation to the campaign for October 19th, 2011. B) Report, is to submit articles and videos of clear media bias, censorship, misrepresentation of facts. These will be screened, rebutted, and published on the web site. Each published counter-article will accept pledges specific to the article. On the day of the moneybomb, we'll do press releases and open letters to the media on how much money THEY raised for Ron Paul, through bias and censorship, and share that through the social networks. C) Share, which is providing a step-by-step guide to promoting the moneybomb. This will adopt a Facebook strategy (how to invite, good practices, etc.), Twitter strategy (Using the one started already), E-mail, Blogging, etc.
Click to expand...

Dusman, this is really spectacular. We will need you to implement the same system for the next money bomb if it turns out to be a winner. I especially like your idea of reporting and I agree with your idea that the money bomb website itself needs more return value. Frankly, I don't visit money bomb websites at all except for maybe once to see what it looks like and maybe to pledge. I don't go back. But your idea of reporting media bias and then offering counter-arguments really does a number of things at once. It gives people a reason to return to the website, to see the news. It helps people not completely familiar with Ron Paul to see the media bias as well as the truth, which is provided in the counter-arguments. It allows people the ability to share the counter-argument stories through social networking, so that even more people are drawn to the website so they can pledge and start promoting. The apparent media bias also helps to fuel anger in supporters and directs it into promoting the money bomb through the social networking tools you provide through the website. All we need to do is get a couple people that understand Dr. Paul's positions fully, so they can write response articles.


dusman said:
2) Conditional Pledges and Taking Challenges

This idea may take a little more time to finish up, but I think you guys will like it. The idea is that there are really two ways to donate to the campaign. Money and effort. Just as significant as 25,000 donations will be, 25,000 people taking it offline to promote Ron Paul in a strategic collaboration would be just as incredible. Therefore, the idea is to combine both of these together.

So maybe FRDMLVR 1 has $1000 to donate, but they want to make that pledge on condition that 100 people do a certain activity. So FRDMLVR 1 submits the conditional pledge and that challenge now shows up in a thread among other challenges going on. Let's say FRDMLVR 2 is completely broke, but wants to still contribute somehow. They'll not only be able to share the moneybomb online, but also take challenges that get them doing things offline.

The end goal is having our money work TWICE for us. If we can use our donations to leverage effort, then that money gets put back into advertising, which attracts more supporters.. we have a nice recipe to make our dollars twice as valuable to other campaigns' dollars.

This will take a bit longer to build and launch, but I feel it would be a great addition.
Click to expand...

I have a question about this one. If somebody makes a conditional pledge, how exactly would the original pledger know that the condition was carried out by somebody else? They would need to know if it was carried out in order to actually go through with their own pledge.

dusman said:
3) Widgets, Banners, and Badges

I'm just about finished up with these. The widgets will allow other web sites to embed pledge data onto their pages and I'm working on a way to pledge directly from the widgets themselves. So, if RPF wants to put a banner at the top of the forum that displays current pledge count and people could pledge directly from RPF, I think that would be a great improvement. I also have static banners and badges, if those are preferred.

I'll have more to show tonight. What do you guys think?
Click to expand...

I'm glad this is being taken care of. If we were to put something at the top of RonPaulForums then I think it would really take off. I have a question about the widget though. We have two ways of pledging, on the main website and on Facebook. I believe people feel more comfortable using Facebook than signing up to the main website in order to pledge. That's why Facebook always has more attendees than the website has in pledges. Would the widget incorporate both the ability to pledge on the main site and attend and invite people to the Facebook event? I think it would be a good idea to cover both.
 
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bump... C'mon people, keep promoting :-)

In the process of direct messaging hundred of people on facebook (dont worry, i didnt send more than 1 message to each person), the lady that runs this site: http://www.shop4liberty.com/ put up a big advertisement on their homepage. Obviously this isnt a TON of internet traffic, but we need more of this!

Its not that hard, people are willing to help out!
 
Sentinelrv said:
Dusman, this is really spectacular. We will need you to implement the same system for the next money bomb if it turns out to be a winner. I especially like your idea of reporting and I agree with your idea that the money bomb website itself needs more return value. Frankly, I don't visit money bomb websites at all except for maybe once to see what it looks like and maybe to pledge. I don't go back. But your idea of reporting media bias and then offering counter-arguments really does a number of things at once. It gives people a reason to return to the website, to see the news. It helps people not completely familiar with Ron Paul to see the media bias as well as the truth, which is provided in the counter-arguments. It allows people the ability to share the counter-argument stories through social networking, so that even more people are drawn to the website so they can pledge and start promoting. The apparent media bias also helps to fuel anger in supporters and directs it into promoting the money bomb through the social networking tools you provide through the website. All we need to do is get a couple people that understand Dr. Paul's positions fully, so they can write response articles.
Click to expand...

You are right on point. I felt the reporting would be a really big draw, so that would be a natural fit for this moneybomb. You had pointed on something that inspired the whole thought of return visit potential for me.. which was you said you don't go back to the moneybomb sites. This is exactly what I've experienced, myself. That aspect is different than in 2007, as I recall going back daily to check the pledge totals at the least. Trying to revive that and also build on it more. If we have people visiting daily, a percentage of those people are going to promote it simply through encouragement to do so on the site. Ultimately, this creates a win-win.

I definitely need people who know Ron Paul's positions well and are able to articulate their thoughts into writing.

Sentinelrv said:
I have a question about this one. If somebody makes a conditional pledge, how exactly would the original pledger know that the condition was carried out by somebody else? They would need to know if it was carried out in order to actually go through with their own pledge.
Click to expand...

This one is tricky. It's somewhat speculative as there is no real way to verify anything. However, I've modeled it so far so that each step is opt-in based. So, someone taking a challenge does an opt-in for that challenge and then followed up with by e-mail to verify completion of that task. They'll be some drop-off obviously, however I think the real value comes from the e-mail list that would be generated. Since these are people who have at least shown some desire to be involved in activities/donations, this is a nice solution to build a list geared towards those things. A lot of those taking challenges might not have the money to donate to this moneybomb, but there is no reason we can't follow up with them on the next moneybomb. In this way, we acquire a list of "potentials" that otherwise we never had.

My other suggestion for this was to make it exclusive to the meetup groups, which then would help make verifying tasks being completed a bit easier to handle. It would be a dream to leverage pledges to the campaign toward Meetup group efforts. Ultimately, this may need to extend into the next moneybomb to get it fully functioning. I'm currently engaging a few App developers to do a simple check-in service, like FourSquare. This would allow a much more accurate way to verify challenges/activities are met.. since restraints on abuse or neglect could be handled programmatically. For example, check-ins would require to be done from different GPS locations or based off specific criteria (maybe an image upload of your sign waving challenge). We could go as far as making an app for canvassing, where each home visited gets a check-in and their responses recorded, however, still having a high regard for privacy of course. There's really a lot of ways this can be achieved, none of them are cheap (in time) or on-the-fly projects. I at least have about 20 web developers on Facebook organized and so just need to start coordinating efforts with them and I think we could get a lot of these things in place.

Sentinelrv said:
I'm glad this is being taken care of. If we were to put something at the top of RonPaulForums then I think it would really take off. I have a question about the widget though. We have two ways of pledging, on the main website and on Facebook. I believe people feel more comfortable using Facebook than signing up to the main website in order to pledge. That's why Facebook always has more attendees than the website has in pledges. Would the widget incorporate both the ability to pledge on the main site and attend and invite people to the Facebook event? I think it would be a good idea to cover both.
Click to expand...

I may be one of the few who is pretty strongly opposed to relying on Facebook to indicate pledges. I use Facebook and I also attend the moneybombs; however, the fact that it is done on Facebook immediately alienates probably 30% of our user base. Simply put, not everyone uses Facebook and not everyone who uses Facebook is familiar with events or willing to use it for that purpose. Therefore, I am looking for a solution to pledge directly from the Facebook Event Pages where possible, so that it facilitates pledging rather than becoming dependent on it.

Anyways, I'll follow up more after dinner! The lady made catfish! :D
 
Edit: Nevermind to all of that. I was having trouble posting about this at the Daily Paul but got it figured out. :-)
 
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bump. More people still need to see this thread. I'm the annoying one that gets to keep bumping it :-)

I'm having great success with this. Creating lists of Ron Paul supporters so I don't email people twice, and a lot of people are posting it on their Facebook pages.
We are 'awaiting reply' from 12,250 people. :cool: Good work so far!
 
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