He's a propagandist and editor of the loss making Weekly Standard. Who the hell would subscribe to that rag? How does it stay in business? Answer: he's funded by defense interests and that's why he agitates for war and has never met an intervention he didn't like.
As long as that defense budget is increasing year on year Kristol's backers are more than happy. That's why he argued against the sequester and would actually support higher taxes and "closing loopholes" to ensure his sacred cow is kept fat.
He would probably support turning the U.S into a military state headed by a General if he thought he could sell it. That way he could divert 25% of GDP to the Pentagon instead of a paltry 3%
Maybe an organized attempt to contact advertisers and ask them to stop funding the weekly standard could help. Start taking the funding away from them and they will hopefully go under.