I have some questions if I may.
I have 3 ads running. Each is about 18 hours old now.
AD 1: Theme: Barack Obama supporters etc.. End the wars/cronyism
Target: 330K+, reach 404, freq 2.4, clicks 0
^^ given the target amount, reach seems SUPER low..?
AD 2: Theme: Repubs, tea party , conserv. etc.. Davis Endorsement Ad
Target: 249K+, reach 10k, freq 4.1, clicks 12, CTR: .028%
AD 1: Theme: Subset of dems, libs supporters etc.. End the wars/cronyism
Target: 28K+, reach 2133, freq 7.4, clicks 6, CTR: .038%
I Find it very odd that my very large dem/lib set 300K+ has sooo few views. But when should I change this up to attract more clicks etc.. I assume "clicks" are good or are Freq more important for sublimal effect?