Attention!!! Deadline for NH/IA Ron Paul TV Ad Script is MONDAY (Aug 20) Morning!!!

[LibertyEagle]

I have a question for those of you who are programmers.

When you are assigned a programming assignment, do you go off and just start programming the first thing that pops in your head, or do you first find out what the code is supposed to do? Because what is happening with this ad right now, seems more like the former, rather than the latter.

 

[LibertyEagle]

I dont think we need to craft a desired image and waste money on it. the image has already been outlined over 20 years and he has outlined it in his brochures. If we state his postions that he has outlined and dont try to be overly cute with our delivery then we can bank the additional monies and spend them on additional airtime spots.

It is not a waste of money. Nor is anyone trying to change Dr. Paul. That is not what this is about. It is to make damned sure that our ad does a good job of portraying what we are intending. These people are experts at that. Distasteful as you may find it, that is why these people are paid the big bucks. Possibly, we have some in the RP movement and can ask for their assistance.

We are putting the cart before the horse here. Do we even know the hot item list for the states in which we plan to run these ads? We at least should ask the Meetup groups from these areas, if not grab the research that mtmedlin says exists from the other candidates.

 

[ronpaulhawaii]

I voted for #19 mainly because it hits the issues that are important in NH. The message is simple and effective. I hear some talk about using focus groups but it is so much easier to use the already existing polling samples. The pollsters use focus groups and research data and if you look at the polls being used in each state then you know the issues that are important. Also, look at other presidential candidates and see what they are talking about in those states. They have already spent the money on research and when multiple candidates are focusing on similar messages, its fairly easy to extrapolate the information. Its one of the most basic techniques used by us non-Ivy league idiots who only do this type of work every election but how would I know since I have only 189 credit hours in Business (Marketing), Political Science, and Education (specializing in disabilities <----lots of Psychology and human interaction study)


PS. my LSAT score was only 159, nope I am not the brightest but I did turn down going to Stetson and getting my JD in Advocacy law because I chose to teach government inside a juvenile prison instead of being another lawyer.
I guess now that I have that out, I'll let it rest. I feel better

LOL - Good point about the focus group data thing.

I voted for 7 for a few reasons (mainly that it emphasized grassroots, distancing RP from our effort). It didn't say much, which can be a good thing...

Many submissions were great, all good, some silly, some long.

19 will work, could use some tweaking, IMHO; but then, what do I know...

m

 

[LibertyEagle]

If we're going to do this people, LET'S DO IT RIGHT. Ok?

 

[mtmedlin]

Folks, the plan is to create an ad for New Hampshire, South Carolina and Iowa, am I correct? If so, shouldn't we start this whole thing with a list of the hot points for the voters in each of those states and see where they overlap?

Yes, you are correct.
this is why i like #19 with some tweaks.
1. Agriculture must be in the ad. Very important to all three states that you listed.
2. No Child left Behind is HORRIBLE and disliked by every teacher I have ever worked with.
3. the war is not popular nationwide, but I think that we need to be careful hear because Iowa and S. Carolina tend to be a little more pro-military. this is why i think we need to add something in there about him going after Bin laden but against Iraq ( RP voted to go after the tali ban and Bin Laden in Afghanistan but NO to the Iraq War. As President he will never ask me to fight and die to enforce UN Resolutions)
4. The immigration issue is hot in ALL states but especially so with states that have a large part of their economy in agriculture.
5. Instead of a kid in a pot shirt, we might see if we can get a morphing of several kids, from different nationalities and religions to quickly morph through them and then deliver the line.

Simple, effective, and can be done in 30 seconds.

 

[mtmedlin]

It is not a waste of money. Nor is anyone trying to change Dr. Paul. That is not what this is about. It is to make damned sure that our ad does a good job of portraying what we are intending. These people are experts at that.

We are putting the cart before the horse here. Do we even know the hot item list for the states in which we plan to run these ads? We at least should ask the Meetup groups from these areas, if not grab the research that mtmedlin says exists from the other candidates.

I commend you passion and your desire for expertise but I think that you place a little too much significance on these experts. I have worked with MANY and most aren't that good. The Carvel and Roves are VERY rare. If this is the direction that this group decides and spends the money on hiring some people, then I will be saddened that the money was spent in a manner that I disagree but it will not slow down my funds from helping this endeavor. You don't have to spend money on what you can glean from other camps that have already spent the money.

 

[LibertyEagle]

"from different nationalities and religions to quickly morph through them and then deliver the line."

Are you a Republican? I ask, because this to me does not seem like a big selling point here.

You say I'm correct about needing a list of hot points for each state that we plan to advertise in, yet you proceed with "this is why *I* like...." Do you already have these lists, or are you telling us that you have lived in all these places and "know"? Just wondering.

 

[LibertyEagle]

I commend you passion and your desire for expertise but I think that you place a little too much significance on these experts. I have worked with MANY and most aren't that good. The Carvel and Roves are VERY rare. If this is the direction that this group decides and spends the money on hiring some people, then I will be saddened that the money was spent in a manner that I disagree but it will not slow down my funds from helping this endeavor. You don't have to spend money on what you can glean from other camps that have already spent the money.

I agree that if we can gather information from others, we should do so. By all means. WHERE IS IT? Because I'm not seeing anything of the sort here. All I see are a bunch of people who went out and wrote scripts without knowledge of the hot issues in each of the states where we plan to run these ads and with none of this knowledge that you say we can glean from other camps.

Shouldn't we have this information BEFORE we start writing the scripts? What good will it do us AFTER the fact? So, we can tell how we screwed up, or what?

Like I said.... cart before the horse.

 

[thomj76]

As someone who just had a promotional video made for a project, I can attest first hand how costs skyrocket the moment you talk about getting a film crew anywhere with their cameras. My primary concern here is that if costs run up, that means less money to run the ads.

Reagan may have run 60 sec ads, however, Reagan's budget was much larger relatively speaking.

If we can get the points across without incurring large cost, it provides more budget for more airtime.

Pro-bono is great, however, the moment you need something else, it's bono v. bono

 

[mtmedlin]

the hot points are easy to find, I go to my local college and use their computers. Most in the poli sci area have a subscription to either Zogby or Ramussen. There are paid polls and polls that they put out for free. Tons of good information and no you don't have to live there to know. Most experts don't live in places that they research for candidates. I personally specialize in the Florida I-4 corridor but that is where I live. I have written position papers on a multitude of places and did most of the research using a software program for empirical political analysis.

as far as as the morphing, you would have to be looking at the 19th commercial idea. He suggests that we use a kid in a pot shirt to say "RP is the only politician who believes I have a right to live my life how i choose, as an individual"
I personally don't like the use of the pot shirt because it offends more then it will bring in. The morphing can be used to express multiple different people with varied interests/nationalities/religions etc. We can have someone that looks a little like a stoner and let people self identify. If each person had some form of RP support on them (t-shirt, button, bandanna, ???) it furthers the concept that RP isn't for a single group, that he crosses the line to being American first and Republican second. I would love for some of the people to where shirts that say "Democrats for RP" and other messages that show the unique nature of this campaign. RP is a true uniter and that is an issue that speaks to all Americans. Approval of congress is at its lowest level and mainly because the perception is that they are a bunch of old white guys that are in it for themselves and wont work together. The morphing is an attempt to address this.
Its just an idea that I had to take the place of the pot t-shirt.

 

[LibertyEagle]

Ok mtmedlin. Is this future tense or past tense? Have you done this already or not? If so, what are they? List them here for us, please. This is the information we need BEFORE the ads are developed. Not AFTER.

And I agree... no pot shirt. Maybe that would go over in New Hampshire. I don't know. But, I can most definitely tell you it will NOT go over with bible belt Republicans.

 

[constituent]

where are the poll results?

 

[mtmedlin]

I agree that if we can gather information from others, we should do so. By all means. WHERE IS IT? Because I'm not seeing anything of the sort here. All I see are a bunch of people who went out and wrote scripts without knowledge of the hot issues in each of the states where we plan to run these ads and with none of this knowledge that you say we can glean from other camps.

Shouldn't we have this information BEFORE we start writing the scripts? What good will it do us AFTER the fact? So, we can tell how we screwed up, or what?

Like I said.... cart before the horse.

I personally like to use debate footage. Republican and Democrat. This will give you a broader spectrum of the issues. Then research some of the polls. Then look at the amendments to state constitutions and see how the polling is going on them. If a state is about to adopt medicinal marijuana or gay marriage then we know that it is more of a liberal state and those are two hot issues. Research what bills and earmarks are being introduced by the Representatives to congress. They will be in line with the hot issues.
I think that writing the scripts was a little too early but they can be tailored. Nothing is set in stone.

 

[ronpaulhawaii]

2. No Child left Behind is HORRIBLE and disliked by every teacher I have ever worked with.

Ain't that the truth...

Do we want this ad only targeting republicans?

Voting may change the cards but...



scenes while driving from the road, passing RP signs, or going under an overpass with a RP banner hanging]

Text and narrator : "So, just who is Ron Paul?"

Rugged Farmer standing in corn field: "RP wants to get us out of NAFTA, CAFTA, and end unfair corporate subsidies"

Mother with children in her home: "RP wants to reform our healthcare and educational systems - so I am free to choose how my children grow and learn"

Soldier in fatigues: "RP voted YES to go after terrorists, and NO to nation building in Iraq. He has never asked me to fight and die to enforce UN Resolutions"

Hispanic man (fluent english speaking, in business suit?): "RP believes in the rule of law, and will not allow those who cheat the system to profit from it at my expense"

College kid in dorm room (a black female with a Bob Marley shirt): "RP is the only politician who believes I have a right to live my life how i choose, as an individual"

[Flash to each subject in order]
Farmer - "I am an American Farmer"
Mother - "I am an American Mother"
Soldier - "I am an American Soldier"
Hispanic - "I am an American Citizen"
College Kid - "I am America's Future"

[Show RP meetup group holding signs]
Group - "We are standing up for all of Our Rights - Vote Ron Paul for President in 2008!"

~~~~~~~~~~~~~~~~~~~~
v.2


The morph idea would take some time but is better...

My old italian grandfather used to say, "Eh, boy, don taka too much the worl serios, unless, of course, they worl serias tickets; take them, go to the game

 

[mtmedlin]

Nationally the top three hot issues are

1. War in Iraq (nearly 67 - 71% against- Zogby)
2. Immigration- the trend is against amnesty (most don't understand birthright citizenship)
3. Taxes/overspending budget

Specific to Iowa, NH, S. Carolina
the top three are important but also need to include trade agreements. They are hurting all threes economies. Immigration ties in well with this issue. Stay away from subsidy reform or removal. Not a poplar topic, especially in IOWA. Education reform and the removal of restrictive No Child Left Behind is big in NH, less in Iowa and S. Carolina but will get points. Abortion is always popular in conservative states like Iowa and S. Carolina but a Republican saying that they are pro-life is so common it gets little attention.
These are the basic notes that I made last time I was up at USF (my university) If you want me to site the individual polls and the pollsters who took them you will have to wait a couple weeks until I can get back out there. In all honesty though if you look at the different well funded candidates and listen to what they say in each state, you will find that their message will match what I have posted. I hope this helps and for tonight I say goodbye.

My daughters have to go to school tomorrow. My youngest is entering kindergarten <----sad to see her grow up.

 

[MsDoodahs]

QUOTE=ronpaulitician;127757]Not NH specific polling data, but...

issues most important to voters[/QUOTE]

This is from ronpaulitician in another thread where I had asked about target audience and what issues are most important.

 

[LibertyEagle]

Thanks for listing those, mtmedlin.

 

[mtmedlin]

I was reading Pat Buchanans oficial website and it has TONS of RP material on it. If there any way that we can get a video taped endorsement and add it to the commercial? He had alot of support in NH.

 

[ronpaulhawaii]

where are the poll results?

There is a blind link under the vote button

 

[jabbott0]

Here is the video I made recently that uses the Ron Paul mosaic image:
http://youtube.com/watch?v=d4Cv05CcGps

I could make it half a minute if I took out most of the Jefferson quotes, and just focused on the "medicine" theme. I don't think it could air on TV though because of the song copyright. Although I do know somebody that might be able to contact Yoko Ono, there is still no guarantee that I could get permission to use it. I could always change the song also.