kind of felt it was my duty to listen to the whole thing so I could report what I thought about the quality of the message/spending of money. (don't know what automated calls that last 5 minutes before checking to see if someone's on the line then transferring to a 3rd party credit card collector costs)
Ron's and John's portions were both scripted, but well written, although long winded. Many references to 'Obama, Pelosi, and Reid' and at one point Tate said something like 'you and I both know Washington Republicans can't be counted on to have a spine on these issues' and 'CFL is the only organization beholden to NO party'.
A couple zingers, I tried to analyze it from the perspective of a McCain voter who knew about Ron Paul but wasn't convinced yet, and now sees his wisdom -- cause that's where I thought the script was coming from. In that sense, I think it would be pretty good - grandma will stay on the phone for a long time.
It was slightly distasteful to me because I could tell they were hyping up the anti-Obama/Pelosi/Reid stuff. I think that's smart --- it kind of catered to the Rush crowd, I thought. I just don't like it when people talk like Rush
Overall, as most would suspect, I am guessing that a grassroots campaign to do the same would be just as good, if not better -- if we had access to Ron's voice.